#AutoShows

The Los Angeles Auto Show is this week — yes, it’s actually happening, as of this writing, and this author is boarding a flight for Cali tomorrow — and one of the vehicles that had been teased in advance of the show was the Mazda CX-50.

The North American International Auto Show, aka Detroit Auto Show, can’t catch a break.

Organizers decided to move the show to summer and the outdoors for 2020, and boom, COVID comes along and cancels it. They rebrand, move it to late summer and outdoors — at a different site — and boom, Mother Nature decides to assert herself with a day and a half of deluge. So much water fell from the sky that the second day was canceled.

The 2020 Chicago Auto Show was the last one before the world shut down due to COVID-19. The 2021 Chicago Auto Show was the first one to be held as the world reopens.

And boy, was it surreal. Not that I’m complaining — in-person auto shows beat the hell out of Zoom.

Quick, when’s the last time you gave a thought to the Jeep Compass?

Probably several years ago when the last generation was introduced, right?

Otherwise, if you’re thinking about Jeep, you’re probably thinking about the Gladiator, Wrangler, Cherokee, or Grand Cherokee.

It is auto-show season.

Or at least, it would be in a “normal” year.

Normally, we’d be in New York, bringing you all the concepts from the New York International Auto Show, usually held at the Jacob Javits Convention Center on Manhattan’s west side.

This year, with the world still mostly on pause, we’re at home, missing the sights and sounds.

The 2021 Detroit Auto Show has been canceled.

After numerous postponements led up to a cancellation in 2020, the New York International Auto Show (NYIAS) is coming back for 2021 — four months later than planned. On Tuesday, organizers announced that the event would be delayed until August to take advantage of planned expansions at the Javits Center providing additional room for vendors and guests.

Scheduling during the summer also gives it the best possible chance of existing for 2021. Many are worried New York City will reenact strict health protocols over the winter that could easily stretch into April, when NYIAS normally takes place. Depending upon how strict those mandates are, any sizable indoor event could be dubbed illegal by city officials.

The North American International Auto Show, aka the Detroit Auto Show, is moving. Again.

It never even had a chance to take place in summer, due to COVID. Now, it will be moving to September.

That’s right – assuming the pandemic is under control enough to allow for large gatherings by then, the NAIAS will take place just over one year from now, starting on September 28, 2021. The show will conclude on October 9.

Not that people have any leftover hope of enjoying what was once considered a normal life, but the Canadian International AutoShow (CIAS) is moving entirely online for 2021. It’s French Canadian equivalent Salon International de l’Auto de Montréal (MIAS) has also been relegated to the digital world as a way to kick off another year of absolutely nothing happening.

Obviously, this is being done to protect the world from itself and ensure the country remains on the mend indefinitely. But some provinces are said to be easing lockdown restrictions and reopening schools, suggesting the world may not be a practical joke played entirely at our collective expense. There’s a palpable fear among event organizers, however, especially if theirs happens to be indoors and include words like “international” in the title. Nobody wants to be the person who relaunched COVID-19 around the world, even if contagion rates have dropped and hospitals have better ways of treating the virus.

The 2021 Washington, D.C. Auto Show has been postponed to buy organizers time to prepare for a virus everyone has known about since the start of 2020.

“We believe this scheduling change is in the best interests of our attendees, our partnering auto manufacturers, and the District of Columbia,” Washington, D.C. Auto Show CEO John O’Donnell said in a release on Friday. “Our top priority is to ensure the safety of all involved in this show, and we believe strongly that a two-month delay will better allow us to produce the type of well-rounded and immersive show that our attendees are accustomed to.”

Originally scheduled to open on January 29th, the motor show will now take place between March 26th and April 4th. That’s assuming the event isn’t outright cancelled, anyway. That’s been the trend for automotive trade shows and most major events since we decided “15 Days to Slow the Spread” would just reset at the end of the second week and COVID-19 became Schrödinger’s Virus thanks to some of the least consistent reporting in modern history.

Well, that’s it, then. Is the traditional auto show dead? The tombstone has yet to be erected, but Monday’s cancellation of the 2021 Geneva International Motor Show, coming on the heels of so many cancellations in 2020, certainly makes it feel as if, somewhere, an epitaph’s being chiseled on a monument.

The planned 2020 Geneva event was the first international trade show cancelled this year (at the 11th hour, it should be noted) as the coronavirus spread north from a Northern Italy hot spot, heralding a slew of cancellations to follow. New York, a month later, then Detroit in June. China and Germany.

And now Geneva again.

Last week, the New York Times ran an article about auto shows, and what the future may hold for them both during the pandemic and in the post-Covid19 future.

Auto shows are in the news because the pandemic caused the 2020 New York Auto Show to be scrapped, along with Detroit – and in a year in which Detroit moved the show to the summer for the first time. The 2020 Los Angeles Show is still on, as of now, but as with any large event scheduled for later this year, uncertainty surrounds it. The rumor mill suggests it too will be canceled.

While the article itself was a perfectly standard feature story, it was the discussion about it in Facebook groups that host members of the automotive media (as well as PR flacks and other industry professionals) that missed the point, in my opinion.

The virus that’s on everyone’s lips is having an incredible economic impact throughout the world. Auto shows have thus far been disrupted by the virus outbreak, too, and I’ve begun wondering: At the end of the day, do they actually matter?

The Swiss city of Geneva will not see crowds of international visitors descend on the continent’s premier auto show next week. Instead, ticket holders will stay home, waiting for a refund, while automakers swallow their losses.

Blame lies on the country’s government, which on Friday banned gatherings of 1,000 people or more in the face of a growing viral epidemic.

Verband der Automobilindustrie (VDA), the organizing body of Germany’s International Automobile Exhibition (IAA), has announced it will no longer hold its bi-annual trade show in Frankfurt. Last week, representatives from Berlin, Cologne, Frankfurt, Hamburg, Hanover, Munich and Stuttgart met with VDA to present their concepts for IAA 2021.

Frankfurt has already been taken out of the running, with the group saying the event would no longer take place at the Frankfurt am Main trade fair location after “evaluating all relevant criteria.” Despite being home to the show for decades, attendance has waned, encouraging VDA to examine its options.

Other trade events have undertaken similar changes in an effort to promote turnout amid growing public disinterest. Detroit managed to keep the North American International Auto Show (NAIAS) from leaving town, shifting its timing from January to June. Officially, this was done to allow more opportunities for manufacturers to set up outdoor displays and on-road vehicle demonstrations.

But simply having it take place at a time when Michigan air isn’t bitingly cold is bound to encourage more people to turn up.