How To Be An Auto Journalist Part I: The Press Drive

Inspired by the Michael Karesh review of “Sixty To Zero” today, I thought I would share some aspects of auto journalism with the TTAC readers. To the best of my knowledge, this kind of information has not appeared anywhere in the print-rag world or “blogosphere”… and perhaps after reading this, you will understand why.

What I propose to do is to take you along with me for a “typical” product reveal. I’m combining various “signature” aspects of different companies’ press events here to create an imaginary journal for my trip to see the introduction of the 2011 Mythos 200EsI.. Now, if you’ll grab your bags, we have a plane to catch…

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  • Shipwright I wonder where Speedmaster is based. Oh Looky! it's China! who would have thought.
  • Mike Wasnt even a 60/40 vote. Thats really i teresting.....
  • SCE to AUX "discounts don’t usually come without terms attached"[list][*]How about: "discounts usually have terms attached"?[/*][/list]"Any configurations not listed in that list are not eligible for discounts"[list][*]How about "the list contains the only eligible configurations"?[/*][/list]Interesting conquest list - smart move.
  • 1995 SC Milking this story, arent you?
  • ToolGuy "Nothing is greater than the original. Same goes for original Ford Parts. They’re the parts we built to build your Ford. Anything else is imitation."