#AugustHorch

Audi’s fourth-generation A8 sedan is the pinnacle of the brand’s opulence, so long as you’re willing to ignore every model that begins with the letter R and the forthcoming Q8. Starting at $83,800 before destination, the A8 isn’t cheap. But it does represent a relative bargain compared to the Mercedes-Benz S-Class, a model which has long been the poster child for automotive grandeur.

While the A8 is sumptuous affair, the S-Class pulls away the second Daimler tacks on the Maybach prefix and its corresponding price tag. Finding its competitive spirit, Audi is resurrecting the historic Horch name to rival Mercedes’ super-luxury flagship. Available within the next two to three years, the Horch A8 will feature additional creature comforts, palatial touches, and a much higher price tag than the car it’s based upon.