Electrification's Silver Lining: Audi CEO Announces PB 18 E-tron Production Plans [Updated]

Audi unveiled the PB 18 e-tron Concept at the 2018 Pebble Beach Concours d’Elegance with absolutely no assurance that it would ever be more than a fun idea. In fact, the company outright said it had no plans to put the vehicle into production. Miraculously, Audi flip-flopped, and the electrified hypercar is now slated for assembly.

You might hate it, but this is one of the few concept vehicles to ever make this author cream the proverbial jeans during office hours. Maybe it’s because I normally wait until the darkest point of the evening to unfurl my shame over a bottle of homemade wine and revisit vintage photo rolls of the Honda Unibox and Suzuki Regina — the latter of which was too good for this world.

However, whether or not Audi can successfully capture the magic of the PB 18 Concept remains to be seen.

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Electrified in Monterey: Audi's PB 18 E-tron Concept Is Phenomenal

Concept vehicles have been a bit of a snoozefest for enthusiasts lately. Despite the fact that automakers are still plenty capable of bringing out gorgeous designs, the autonomous angle has become so pervasive that it’s overridden the idea of having fun.

Then, during this week’s Monterey Car Week festivities, Audi dropped the PB 18 e-tron concept at Laguna Seca and fun slapped us across the face. This is the kind of car you have on your bedroom wall as a child and work your entire life to put into a garage as an adult.

With three electric motors (one driving the front axle and two out back) providing a combined output of 671 horsepower and 612 lb-ft of torque, the PB 18 should already be a menace. However, it can also temporarily bump itself up to 764 hp using stored energy via a kinetic energy recovery system. As a result, Audi claims the car is capable of a 0-to-62 mph rush in just over 2 seconds.

Combine that with an ultra-modern design that’s within the boundaries of what’s currently possible and several scoops of driver-focused tech, and you have one of best concept vehicles we’ve seen in years. The PB 18 expertly rides the line between fanciful and plausible.

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  • Jeff Self driving cars are not ready for prime time.
  • Lichtronamo Watch as the non-us based automakers shift more production to Mexico in the future.
  • 28-Cars-Later " Electrek recently dug around in Tesla’s online parts catalog and found that the windshield costs a whopping $1,900 to replace.To be fair, that’s around what a Mercedes S-Class or Rivian windshield costs, but the Tesla’s glass is unique because of its shape. It’s also worth noting that most insurance plans have glass replacement options that can make the repair a low- or zero-cost issue. "Now I understand why my insurance is so high despite no claims for years and about 7,500 annual miles between three cars.
  • AMcA My theory is that that when the Big 3 gave away the store to the UAW in the last contract, there was a side deal in which the UAW promised to go after the non-organized transplant plants. Even the UAW understands that if the wage differential gets too high it's gonna kill the golden goose.
  • MKizzy Why else does range matter? Because in the EV advocate's dream scenario of a post-ICE future, the average multi-car household will find itself with more EVs in their garages and driveways than places to plug them in or the capacity to charge then all at once without significant electrical upgrades. Unless each vehicle has enough range to allow for multiple days without plugging in, fighting over charging access in multi-EV households will be right up there with finances for causes of domestic strife.