You might not have heard about it, but Audi ran a rather controversial advertisement during the Super Bowl a couple of weeks ago. If the Lords Of The Four Rings wanted to get people talking, they certainly succeeded, although not all the reaction was positive. Right-wing websites screeched that the ad was a “SJW hugbox” or a “feminist fantasy.” At the same time, the decidedly lefty Twitter hive mind was attempting to crucify Audi for offering a weasel-word response to queries about its own compensation policies for women. One rather suspects that the company did not forecast this kind of bipartisan draw-and-quarter when they were laying out their goals for their $10M Super Bowl spend.
My brief analysis of the ad spot was remarkably popular and it was linked out from all over the Internet. It was also very far from the only think piece generated by Audi’s gorgeous but problematic mini-film. The day after the Super Bowl, you could go anywhere from “Arf-com” to the “Last Psychiatrist” sub-Reddit to find a vigorous discussion on the merits of the ad. You’d be hard-pressed at this point to find someone who didn’t have at least a casual opinion on the subject.
With that said, I can give you a few names of some people who clearly didn’t see Audi’s paean to empowered, independent young women who are worth just as much as their male counterparts in the only scale that has ever mattered — cold, hard cash, naturally. These people, rather surprisingly, appear to work for Audi Atlanta’s promotional team.
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