Audi Abandoning Subcompact Cars Over Regulatory Pressure

Audi is discontinuing the A1, citing Europe’s regulatory landscape as the main cause. Eager to limit the amount of CO2 coming out of tailpipes, the European Union has placed strict limits on petroleum-powered passenger vehicles. For Audi, the price of manufacturing a subcompact automobile-dependent upon internal combustion is getting too high. Installing a smaller motor would negatively impact drivability while slotting in a hybrid powertrain means more R&D costs and jacking up the MSRP to a point where consumers might lose interest.

There’s just not much incentive to build small, efficient vehicles when the profit margins have been made razor thin and people aren’t buying them in great numbers. And this is a lesson that’s being learned by all automakers, not just those associated to Volkswagen Group.

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Importable or Impotable? Audi Debuts A1 Citycarver for Slick Urban Youths

Padding out its crossover lineup and going downmarket, like every other premium automaker, Audi presented us with a new model this week — the A1 Citycarver. Based upon the A1 Sportback, the Citycarver is lifted two-inches to provide additional clearance for potholes, urban debris, and the occasional instance of curb hopping. The ride hight also helps the brand’s A1 line take advantage of the severe case of crossover crazies that has swept through the global market.

Good on Audi for downplaying the adventure/lifestyle marketing and calling the Citycarver what it is — a small urban runabout with the ability to leave town. Bonus points for allowing it to maintain its foundation’s above-average looks.

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  • Oberkanone There is nothing wrong marketing your products to wealthy customers. GMC is fully adopting this strategy. Seeking affordability, look elsewhere.
  • Sobro At least the filing wasn't for alphanumeric gibberish. Just alpha gibberish.
  • Oberkanone Does $63,350 include $1,500 mandatory optional Onstar?
  • Kendahl $1,500 is a good reason to turn OnStar into OffStar. I guess that means writing off Buick, Cadillac and GMC. The more garbage manufacturers stuff into otherwise very good vehicles, the less likely I am to trade in my 15-year-old Infiniti G37S. It's mechanically sound at 70k miles.
  • Kcflyer Great looking rigs. Too bad there in such short supply.