#Audi

In the Wednesday QOTD last week, we began our considerations of the truck and SUV models from the nineties which aged most gracefully. American offerings were the first up for discussion, and the majority of you chimed in to agree with my assessment of the GMT 400 trucks as some of the best-aged designs. There were so many great GMT variations from which to choose!

Today we move on to Europe, which may be more challenging.

It’s not good PR for a brand hoping to snap up wary would-be converts, but it does suggest that Audi’s quality management apparatus is at least partly up to snuff.

On Monday the German automaker announced a voluntary recall of 540 E-Tron SUVs sold in the United States out of fear that a glitch could spark a large and hard-to-control fire. The E-Tron, a fully electric midsize SUV with a (happily) conventional appearance, saw its first full month of U.S. sales in May, moving 856 units.

Lately, we’ve featured a succession of posts relating to automotive style in the Nineties here at Question of the Day. We started out discussing the best of the best from America, Europe, and Asia. Then, last week, we moved on to the Worst Ever awards from America. Many of you said I was nuts for disliking the refreshed Lincoln Mark VIII. While I still don’t like the VIII post-’96, I’ll agree the Buick Skylark for 1992 would’ve been a better selection. There, happy?

Let’s see if I can get my European selection to be a bit more agreeable to all you connoisseurs of things Nineties.

It’s the end of an era. Earlier this year, Mercedes-Benz announced the death of the SLC (formerly SLK) roadster, and today Audi announced it will do the same to its own two-seat roadster and four-place coupe.

The TT first appeared in late 1998, bringing youthful excitement and distinctive design to the brand’s sedan-heavy lineup. It also served as an excellent rival to the SLK, which bowed a couple of years earlier. Thanks to dwindling sales and Audi’s push for electrification, the recently refreshed TT is now doomed.

It’s not the only gas-powered model that could disappear from the lineup, either.

While electric vehicles have improved by every metric, sourcing the raw materials necessary for their production hasn’t gotten any easier. In fact, with more mobile devices and EVs on the market than ever before, automotive batteries are becoming harder to procure with any reliability. Volkswagen Group, which has been on a tear to promote electrification following its diesel emissions crisis, knows this better than anyone.

Audi’s all-electric E-Tron SUV experienced several delays after VW Group encountered trouble in sourcing batteries at a reasonable price. As the company continues endorsing EVs as an important part of its future, its rhetoric is beginning to soften — with the company now taking another look at hydrogen fuel cell technology.

They’re large, expensive, and hail from a time when the sedan was king of the luxury pyramid. German exclusivity personified in three flagships — but which will you burn?

Audi’s pitching more than just new models at Auto Shanghai this month; it’s promoting a new way to drive. The AI:ME Concept is a summonable, self-driving urban electric, aimed at reshaping the company’s business model — or at least examining that possibility. While Audi refers to the vehicle as a highly specialized premium automobile that can be ordered as needed and offers “extensive possibilities for individualization as part of an on-demand offer,” the company also noted the AI:ME “need not pass into permanent personal ownership.”

The automaker was careful not to use the phrase, but these vehicles would operate under a loosely defined subscription or rental model where customers book a car via their smartphone or computer, stipulating how they need it to be configured for their journey. From there, the vehicle makes its way to the designated pickup point and applies the final adjustments based on previously established seating, climate, lighting, entertainment, and control preferences.

Audi’s global sales fell 3.5 percent in 2018, placing the Volkswagen Group brand further behind in its bid to challenge the likes of Mercedes-Benz and BMW. As its revenue dipped, so too did the brand’s operating margin.

Mistakes were made, the automaker claims.

As it gears up to present a strategic realignment plan on May 23rd, Audi’s echoing Ford in claiming 2019 will be a “transition” year.

Late last week, Audi took to social media to tease the possibility of Avant models returning to the United States. Bizarrely, the company adopted the summoning circle meme utilized by young adults as a way to humorously express their deepest desires. While half-heartedly pretending to be a member of the occult online isn’t a new or particularly clever meme, the summoning circle gag has grown in popularity over the past month.

Audi can be forgiven for jumping on the bandwagon, especially if it actually plans on bringing long-roof variants back into the United States. Frankly, we wouldn’t care if the company was practicing legitimate witchcraft if it guaranteed us access to more wagons.

Audi plans to make a green new deal with premium-minded buyers of limited means. With the brand’s Volkswagen Group parent going all-in on electric vehicles, Audi has access to whatever it needs from mama’s parts bin. This will come in handy.

It seems a cheaper, smaller EV is Audi’s next big reveal, with the Golf-sized I.D. Neo hatch serving as a starting point for a new entry-level electric.

Having already spruced up the standard TT over the summer, Audi is now ready to unveil lightly refreshed versions of the TT RS and TT RS Roadster. The brand basically needs to tide its customers over until the model undergoes a more comprehensive update or is replaced by something else.

That’s not all bad. While a bit expensive, the standard TT is an excellent driver’s car that’s also practical enough to live with as an everyday runabout if you’re flexible enough. That’s doubly true for the RS version, but its 400-hp 2.5-liter five-cylinder engine ought to button up any complaints one might associate with owning something approaching supercar levels of performance.

IAV GmbH, the German engineering company co-owned by Volkswagen Group, plead guilty to a felony count of conspiracy in a U.S. District Court on Friday, to the surprise of absolutely no one. Last month, authorities said the firm had already agreed to a guilty plea and multi-million-dollar fine for its role in helping Volkswagen Group develop software that could effectively help cars falsify emissions test results.

That makes the courtroom officiation little more than a formality. While the court wants to conducts a probationary investigation, effectively delaying sentencing until May 22nd, there is little doubt what the final penalty will be — $35 million and two years of operation under the supervision of a court-appointed monitor.

Four men tasked with developing a very dirty diesel engine for use in Audi vehicles have been indicted by a U.S. grand jury. The four, including the head of Audi’s Diesel Engine Development department, face charges of wire fraud, violation of the Clean Air Act, and conspiracy, all stemming from the development of an engine that didn’t have a chance of being certified in the U.S.

And, because they’re believed to be living in Germany, they’d best leave the U.S. off their list of vacation destinations.

Audi unveiled the PB 18 e-tron Concept at the 2018 Pebble Beach Concours d’Elegance with absolutely no assurance that it would ever be more than a fun idea. In fact, the company outright said it had no plans to put the vehicle into production. Miraculously, Audi flip-flopped, and the electrified hypercar is now slated for assembly.

You might hate it, but this is one of the few concept vehicles to ever make this author cream the proverbial jeans during office hours. Maybe it’s because I normally wait until the darkest point of the evening to unfurl my shame over a bottle of homemade wine and revisit vintage photo rolls of the Honda Unibox and Suzuki Regina — the latter of which was too good for this world.

However, whether or not Audi can successfully capture the magic of the PB 18 Concept remains to be seen.

Audi is claiming women want butch, masculine, testosterone-saturated designs when it comes to their automobiles. Though it isn’t clear if they’re doing this because the automaker conducted extensive research on the matter or because they happen to be selling a muscular-looking crossover they’re really hoping will be popular with women.

Truth be told, while we wouldn’t have expected male and female tastes to perfectly overlap, we didn’t know that women were biased toward vehicular beefcake one way or the other.