Audi Abandoning Subcompact Cars Over Regulatory Pressure

Audi is discontinuing the A1, citing Europe’s regulatory landscape as the main cause. Eager to limit the amount of CO2 coming out of tailpipes, the European Union has placed strict limits on petroleum-powered passenger vehicles. For Audi, the price of manufacturing a subcompact automobile-dependent upon internal combustion is getting too high. Installing a smaller motor would negatively impact drivability while slotting in a hybrid powertrain means more R&D costs and jacking up the MSRP to a point where consumers might lose interest.

There’s just not much incentive to build small, efficient vehicles when the profit margins have been made razor thin and people aren’t buying them in great numbers. And this is a lesson that’s being learned by all automakers, not just those associated to Volkswagen Group.

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Audi Transitioning Solely to EVs Doesn't Include Chinese Market

Volkswagen Group has been prattling on about electrification for years and ultimately decided that Audi would be the tip of its progressive spear. The brand has cachet as both a luxury and performance division, while simultaneously possessing VW’s magical ability to produce vehicles that don’t become an eyesore after you’ve had them in the garage for a decade.

While transitioning toward EVs runs the risk of spoiling that, Audi is clearly the VW property best positioned to come after would-be Tesla customers and is not hesitant to issue reminders that it’s serious about being a global leader when it comes to battery-driven vehicles. On Tuesday, the Ingolstadt-based company announced plans to exclusively launch electrically driven automobiles from 2026 onward — adding that it doesn’t even plan on selling internal-combustion vehicles by 2033.

But these rules won’t apply to the Chinese market, which will be flush with internal-combustion vehicles produced within its borders years after the rest of the world has apparently lost the option to purchase them.

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Rare Rides: The Very Obscure DKW Schnellaster Elektro-Wagon

Recently Rare Rides featured a very clean example of the DKW Schnellaster van from 1956. The front-drive and transverse-engine layout of the Schnellaster previewed in the Forties the basic format of the family minivan that would arrive over three decades later.

Among the standard Schnellasters produced, there was an even rarer variant: An electric version, as DKW experimented with the possibilities of early EV tech.

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Rare Rides: A 1956 DKW Schnellaster, Very Old Van Time

Rare Rides has featured a DKW vehicle only once previously, in a little Brazilian-made version of the mass-market 3=6 wagon. Today’s DKW van also occasionally wore 3=6 badging, but was known as a Schnellaster or F89 L.

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New Communicators at Audi and Hyundai

Audi’s Emilie Cotter

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.

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Rare Rides: An Almost New Audi S8 From 2001 (Part II)

In Part I of the D2 Audi S8 story, we covered the foundations of the A8 as Audi attempted a do-over after the V8 Quattro. Today we’re all about S8.

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Rare Rides: An Almost New Audi S8 From 2001 (Part I)

Rare Rides has featured the predecessor of today’s sedan previously, in a very pearly 1990 V8 Quattro. After Audi spent a few years unsuccessfully trying to sell its first-ever attempt at a flagship full-size sedan, it took the lessons learned from the D1 and developed the D2 A8 and S8.

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QOTD: Does Hyundai's 2021 Ioniq Hybrid Deserve Awards?

Hyundai’s 2021 Ioniq hybrid and plug-in hybrid received the Best Hybrid Car and Plug-In Hybrid awards from U.S. News & World Report. Our question is, are they the best hybrids or not? Did the right car(s) win?

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Junkyard Find: 2007 Audi S6

When I’m wandering junkyards and looking for interesting stuff, I don’t pay much attention to Audis of our current century. No, I want to photograph old Audis, preferably ones from the 1970s. I make exceptions for discarded members of the Audi S family, however, because these cars do such a great job of demonstrating the ruthlessly quick depreciation of German luxury machinery that didn’t get the maintenance it deserved. Here’s an ’07 S6 that didn’t even see 15 years of use, found in a Denver-area yard last week.

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Rare Rides: The 2008 Spyker C8 Spyder, Dramatically Dutch

Today’s Rare Ride is the premier offering from Spyker Cars, a deceased Dutch firm that was reborn at the turn of the century. Spyker made sure not to cut any corners with their all-new car.

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Audi Boss Paints Gloomy Picture for Small Automobiles

While Europe often appears as a safe haven for punchy subcompacts, the reality is that the continent’s biggest sellers happen to be reasonably sized automobiles equipped with a tepid engine option. The Volkswagen Golf, Toyota Corolla, and Škoda Octavia (especially if you happen to travel through any former satellite states of the Soviet Union) are absolutely everywhere. Europe also has a strong taste for many of the compact crossovers that are popular here in North America, giving subcompacts an increasingly small share of the overall market. And it’s projected to get smaller (globally) under the existing European regulations.

Pint-sized economy vehicles aren’t exactly profit leaders for automakers and their margins are only going to become slimmer. The EU is now reaching a point where building them won’t make sense, as tailpipe regulations will eventually force some amount of electrification. This will jack up their price to a point where the kind of people that might have been considering them will probably shop used. But don’t take our word for it; Audi CEO Markus Duesmann recently said this is probably what will kill the A1.

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Rare Rides: A 2003 Volkswagen Passat W8 4MOTION Wagon, for Low-cost Motoring

The Rare Rides series featured a Passat wagon once before, in the long ago time of 2018. It was a 1992 G60 with all-wheel drive, a manual transmission, and supercharged engine. Staying true to quirky form, today’s newer and more luxury-oriented Passat pairs its all-wheel drive grip with an eight-cylinder engine.

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First Audi ABT RS7-R in North America

The first new ABT RS7-R Limited Edition version of the 2021 Audi RS 7 has been completed by GMP Performance in Mooresville, North Carolina, at their facility in Lake Norman.

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VW Ends Racing Operations, Sends Team to Build EVs

Do you ever get the feeling that everything even remotely fun and interesting is being thrown on the pyre of progress so we can collectively live safer, duller lives? Case in point, Volkswagen is dismantling its racing operations so the 169 people it employed can be reincorporated. Responsible for the all-electric Volkswagen ID.R racer that showcased some of the performance advantages of EVs to attentive audiences around the globe, the team will now be responsible for building ID models intended for mass consumption.

While we’re sure spreading their engineering prowess around will benefit VW’s core brand, it’s unfortunate that it came at the expense of the brand’s motorsport activities — modest as they might have been in 2020.

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Buy/Drive/Burn: $65,000 European Luxury Sedans for 2020

In the last edition of Buy/Drive/Burn, we discussed three large European wagons with a $65,000 price point. The Buy vote was a toss-up between the E-Class and the A6 allroad.

Today we cover the sedan variants of the same three cars, at the exact same price point. Think you’ll choose differently?

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  • Ajla A union fight? How retro 😎
  • Analoggrotto Finally, some real entertainment: the Communists versus the MAGAs. FIGHT!
  • Kjhkjlhkjhkljh kljhjkhjklhkjh *IF* i was buying a kia.. (better than a dodge from personal experience) .. it would be this Google > xoavzFHyIQYShould lead to a 2025 Ioniq 5 N pre-REVIEW by Jason Cammisa
  • Analoggrotto Does anyone seriously listen to this?
  • Thomas Same here....but keep in mind that EVs are already much more efficient than ICE vehicles. They need to catch up in all the other areas you mentioned.