#AtlasCrossSportConcept

Regardless of where we think Volkswagen’s true strengths prevail, the company is dead set on electrification. Granted, much of this is the direct result of the diesel emissions fiasco. But it doesn’t appear to be solely interested in providing lip service to an angry public; it wants to build these cars and it really wants you to be excited about that.

The brand’s current lineup doesn’t include much in the way of electrics, e-Golf notwithstanding, but CEO Matthias Mueller has promised to unveil a new EV “virtually every month” as its multi-billion-dollar investments into new battery technologies and charging infrastructure begins to bear fruit. In the meantime, we’ve grown accustomed to seeing VW parade a steady stream of electric concept vehicles. Normally, these are part of Audi’s e-tron lineup or the VW’s new I.D. sub-brand. However, the electric push has started spilling over into the core brand, and the latest product is more than just a battery-driven green machine. It feels tangible, like it might be meant for everyone — not just EV enthusiasts.

Volkswagen’s Atlas is a relatively spacious three-row, midsize crossover — fairly fuel efficient for its size, but not a hoot to drive. VW wants to remedy this by hybridizing the MQB platform, chopping a row of seats, and adding a helping of power that won’t jack up your weekly fuel bill. More importantly, this two-row model seems to bridge the gap between practicality and fun.