#AskTheBestAndBrightest

On point as always, TTAC commenter ajla called it in today’s Camry review. In the comments after that tale of suburban anonymity and “the Marriot of cars,” he asked:

Wouldn’t you really rather have a Buick?

I figure Toyota thinks that, in their heart of hearts, many Americans do still want a Buick. Not an actual Buick, mind you, but a big, comfortable sedan that’s somewhat luxurious but not at all flashy. Over a year ago, I made the friendly recommendation that Buick ditch its explicitly youthful marketing message for “something along the lines of Canadian Club’s “damn right your dad drank it,” campaign.” This spot for the new Avalon probably comes closer to what I had in mind for Buick than anything I’ve seen since. The question then, isn’t so much “is Toyota the new Buick?” as where is Buick going to find its own niche? The wreckage of Acura?

Whilst grazing on the internet I come across some weird and wonderful things. From discovering Bill Maher’s New Rules on YouTube to learning about the different strains of marijuana available in the coffeeshops of Amsterdam (for research purposes, ahem). But the following article is one of the funniest and I found it on the Ford’s own website. Ford got into this Web 2.0 social networking thing with a vengeance at thefordstory.com

The article starts off OK. Ford crowing about their quality beating everyone else. O.k., we’ll discuss that another time. It’s the comments that raise my interest. The second comment starts off a “Toyota vs Ford” debate by saying “Toyota is so much better.” I call flame-bait, that comment was written March 13, at the height of the Toyota-troubles. Then the conversation turns into an “All MBA’s aren’t bad” string (conveniently forgetting that Alan Mulally is an engineer, first and foremost). The comment is finished with a flourish: “WE MUST PROMOTE AN ‘INNOVATIVE AMERICA-‘ENVISIONEERING’ ITS FUTURE”.

Toyota got hammered by another big recall today, with 2.3m vehicles called back for sticking accelerator pedals. According to Toyota’s release, this recall is

separate from the on-going recall of approximately 4.2 million Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.

How much more of this can Toyota take? One thing is for certain: ToMo has got to pull its current ad campaign which emphasizes the alleged quality of Toyota products. Cognitive dissonance might work in the short term but once consumers wise up they’ll never trust you again. Just ask GM.

Detroit’s auto critics are a funny bunch. For decades they’ve been mocking the idea that Americans could ever love Europe’s small, underpowered, overpriced cars, as Detroit gorged itself on SUV profits. Now that Ford and GM have announced they’re bringing small cars like the Fiesta and Spark to the US, you’re starting to see the pendulum swing twice as hard in the opposite direction. “Yes, there will be a couple of mega-powerful V-8 asphalt eaters at the Detroit show, including the 2011 Cadillac CTS-V Coupe and the 2011 Ford Mustang GT 5.0,” writes Scott Burgess in a Detroit News piece entitled “ V-6 engines begin long fade into history.” “But, it turns out, destiny has determined that the meek four-banger will inherit the earth.” Burgess’s theory follows Ford’s Ecoboost playbook fairly closely: thanks to direct injection and turbocharging, smaller engines can produce more power. And when you consider that electric hybrids can restore some of the lost poke of a large-displacement engine, the prediction seems all the more likely. Eventually. But just because the new Sonata and Regal aren’t being offered with a V6, doesn’t mean the six-banger is ready for automotive Valhalla just yet. Even Burgess admits that “it may take 10 years or even more.” When do you, TTAC’s Best and Brightest, reckon the six-cylinder option on cars like the Camry, Altima or Impala will fall by the wayside? When will we see the death of the six-cylinder popular sportscar alá the Nissan Z?

In Cambridge Massachusetts and its affluent outlying suburbs, these days cars are second class citizens. Peds think nothing of jay walking, and motorists almost always give them right of way when they do. Sometimes, peds get aggressive about it, charging across the street en mass just as the light turns green, with looks of entitlement upon their faces. Across from Harvard Yard, peds parade in front of cars turning onto or off of Massachusetts Avenue, oblivious to how many cars they are forcing to wait for minutes on end. Amazingly, I haven’t seen road rage arise from this behavior. The motorists seem to turn the other cheek, or tire, as the case may be.