McLaren Artura Delayed Again for the Usual Reasons

McLaren has confirmed that it will be delaying the launch of its new hybrid supercar, the Artura, until the summer of 2022. Slated to commence deliveries by the end of 2021, the company has stated that the chip shortage has forced a revised timeline.

The semiconductor shortage has been a popular excuse for automakers the world over and may still be valid. Chip manufacturers have continued prioritizing the production of newer, more advanced components yielding higher margins. However, these units typically do not make their way into automobiles and are more commonly found in smaller electronic devices.

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McLaren Artura Arrives: Light-weight, High-Price Supercar

Join us in welcoming another hybrid supercar to the world. Introducing the McLaren Artura.

Yeah, it’s another car (or car company — we see you, Stellantis) with a weird name that sounds vaguely celestial.

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McLaren's Planned Plug-in Will Be Named Artura

McLaren Automotive has decided on a name for its upcoming plug-in hybrid. But we know you don’t care much about premium automobiles reserved for people with more money than sense, so we’ll keep this one brief.

Formerly referred to as the P16, McLaren’s new PHEV will be called the Artura. The name, which is of Celtic origin, is supposed to denote nobility. While we cannot say for sure, the brand may be dropping hints as to the type of customers it’s targeting — because the model will no doubt come with a princely sum.

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  • Varezhka Of all the countries to complain about WTO rules violation, especially that related to battery business…
  • Carson D At 1:24 AM, the voyage data recorder (VDR) stopped recording the vessel’s system data, but it was able to continue taping audio. At 1:26 AM, the VDR resumed recording vessel system data. Three minutes later, the Dali collided with the bridge. Nothing suspicious at all. Let's go get some booster shots!
  • Darren Mertz Where's the heater control? Where's the Radio control? Where the bloody speedometer?? In a menu I suppose. How safe is that??? Volvo....
  • Lorenzo Are they calling it a K4? That's a mountain in the Himalayas! Stick with names!
  • MaintenanceCosts It's going to have to go downmarket a bit not to step on the Land Cruiser's toes.