#AprilFools

Following in the footsteps of those hilarious Germans, we’re going to be changing our name to better reflect a changing automotive landscape as it shifts to electrification.

From now on, we’re The Truth About Current.

I hope this is the last time I write about Volkswagen’s April Fool’s Day faceplant this week.

Really, I do. The clicks are nice, but variety is the spice of life.

The reaction to Volkswagen’s epic fail of an April Fool’s Day prank seems to be running the gamut from “how dare they lie” to “Eh, it was dumb but who cares?”

So I figured that while journalists, academics, and others can make their opinion known on Twitter, I’d ask y’all what you think.

As you know by now, Volkswagen pulled the wool over the eyes of the automotive media, the business media, and the general public in a terribly executed April Fool’s Day prank over the past few days.

The company may have done more than anger a few people — it may have run afoul of regulators.

Late yesterday, news dropped that Volkswagen planned to change its name to Voltswagen. A lot of automotive journalists noted the date and called out the announcement as a premature April’s Fool prank, but further reporting seemed to confirm that the name change was indeed real.

Turns out that it really is an April Fool’s prank gone awry.

Check your sugar bowl for salt, watch for shaving cream on the toilet seat, and take tentative steps on the linoleum. On the off chance you’ve forgotten: it’s April Fool’s Day.

Automakers reliably get in on the game, especially in this day and age of instant social media messages, creating all manner of wacky and groan-inducing marketing plays. There have been a couple of good ones over the years — but also plenty of stinkers. Do you like it when car companies trot out an April Fool’s Joke?

While snapping shots of the new Chevrolet SS at the end of the show on Thursday, TTAC’s NYIAS crew was approached by General Motors vice president Mark Reuss. “You guys are always trying to make GM look bad,” he growled, his two personal assistants standing behind him and positively radiating menace, “but I’m going to show you that you can’t stop the largest car company in the world from making great product for great customers. Come with me.”

We didn’t have much choice, but after being given an industry exclusive on the biggest product reveal to not make news at the show, we’re glad we followed him down that dark corridor.

More and more of the daily news we consume is not written by people, but by robots and spiders. The people at Motor Trend will be painfully aware of that fact when they come back to work on Monday. Today, MT reports that “General Motors is investigating complaints that XM radios installed in Chevrolet Volts do not pick up the satellite radio service’s Fox station.”