#AmericanHonda

Imagine a world full of hefty, four-seat, eight-cylinder muscle cars. Then, appearing out of thin air, the Mazda MX-5 Miata arrives. You can draw parallels. The end goals are similar. But these are strikingly different machines.

Or consider a world in which buyers in search of family friendly SUVs are limited to Chevrolet Suburbans and Ford Expedition ELs. But after decades of dominance, in walks a totally different kind of answer: the Toyota Highlander Hybrid.

Like the first-generation Honda Ridgeline that bowed more than a decade ago, the all-new second-generation Ridgeline is a pickup truck. There’s a cab and a bed. It can tow and it can haul.

Yet the 2017 Honda Ridgeline is dramatically different from other pickup trucks, and not only in terms of construction. For better or worse, Honda’s truck is a whole ‘nuther kettle of fish. As a result, comparisons with other pickup trucks are, if not unfair, rendered largely invalid.

The first Honda Civic made its way to the United States during the Nixon administration. Honda began building Civics in the United States in 1986. Two years later, Honda of Canada Manufacturing began Civic production, as well.

In 2016, with an assembly plant in Greensburg, Indiana, and Alliston, Ontario, Honda is building more than 38,000 Civics per month in North America.

Yet seven years after Honda discontinued the Civic in its Japanese home market, Civic production is returning to Japan.

Civic sales resume in Japan this summer, and some of those Japanese-built Civics, Automotive News reports, might make their way to America.

Throughout much of the third-generation Honda Pilot’s tenure, U.S. sales have not measured up to the success of the previous-generation model, though not for lack of demand.

In a market gone mad for SUVs and crossovers, three other vehicles have constrained production of the Pilot in Lincoln, Alabama. In addition to the Pilot, American Honda builds the Honda Odyssey in Lincoln, along with the Acura MDX. The second-generation Ridgeline started rolling off the Alabama line in May 2016.

As a result, Honda dealers have had a difficult time getting their hands on enough Pilots to sate the predictably high level of interest in a respected three-row crossover nameplate. Heading into December, for instance, Honda only had 36 days of Pilot supply according to Automotive News, about half the current industry average.

But with an all-new 2018 Odyssey about to pick up steam and the Ridgeline reaching a second-gen high of 4,085 sales in December, the Pilot needs room to breathe.

With remarkable consistency, the Acura MDX has remained exceptionally popular for more than 15 years, through three generations, and in the face of increasing competition.

Vital to the fortunes of American Honda’s upmarket brand, the MDX is consistently Acura’s top-selling model, earning more than one-third of all Acura U.S. sales in four of the last seven years. No premium-badged three-row utility vehicle now sells more often in America.

But why is it so popular? And does it deserve to be such an automatic choice for nearly 5,000 buyers per month, for more than 835,000 American SUV buyers since its launch in 2000?

Refreshed styling for the 2017 model year joins key mechanical upgrades from the 2016 model year to create this fully optioned $59,340 Acura MDX: all-wheel drive, entertainment package, technology package, advance package.

With distinctly wintry pre-winter conditions and six occupants aboard, we spent one week with a 2017 Acura MDX and came away with few heartfelt compliments and few serious complaints.

We’re far removed from the 91-horsepower 1984 Honda Civic Si.

Honda, on the eve of the 2016 Los Angeles Auto Show, introduced the Si version of the tenth-generation Civic in prototype coupe form. Honda plans to bring the Si to market as a 2017 model next year with both sedan and coupe bodystyles.

Expect very few changes for the coupe when this “prototype” becomes a production car next year. In Honda vernacular, “prototype” is as close to production as a production car can be without actually being the production car.

Within months of the Honda HR-V arriving in North America, it seemed as though the Honda Fit was dead to rights.

Last summer, U.S. sales of the Honda Fit tumbled 35 percent as the starting point of a second-half in which Fit sales would plunge 54 percent.

The cause was obvious, or so it seemed. Consumers don’t want subcompact cars, consumers want subcompact crossovers.

With the subcompact crossover, the Honda HR-V, lining up alongside the subcompact car, the Honda Fit, inside Honda showrooms, consumers were driving away in HR-Vs 80 percent of the time.

Fast forward one year: it seems as though Honda has remedied the situation. Not only are U.S. sales of the Fit rising rapidly, the Honda HR-V continues to strengthen its share of the American subcompact crossover market.

How’d they do it? Don’t tell a certain presidential candidate, but it’s all because of Honda’s Japanese-Mexican arrangement.

As 2017 Honda Civic Hatchbacks roll off ships on the Atlantic coast of North America, we’ve learned that Honda expects to send 40 percent of the company’s Swindon, England, Civic assembly plant output to North America.

In an article discussing the launch of the European-market Civic Hatchback at the upcoming Mondial de l’Automobile in Paris, Automotive News Europe says 20 percent of Civic Hatchback production will remain in the United Kingdom. Another 40 percent will head to the rest of Europe. ANE also says the United States “will take 40 percent of the 120,000-unit annual production, the company predicts.”

Long live the crossover? Honda’s about to put another 48,000 hatchbacks on North American roads.

Not since the sixth-generation Honda Civic of 1996-2000 has American Honda made a hatchback available as a conventional part of the Civic lineup.

Yes, there was the British-built Civic hatchback of 2002-2005, but it was an Si-only model with limited appeal and little connection to the broader Civic lineup.

The new 2017 Honda Civic Hatchback that’s now reaching North American shores — it’s built at the same Swindon, England, plant as the aforementioned Civic Si — is another thing altogether. It’s not merely a two-door hatchback entry into the Civic fold, as the Civic hatch so often was in the distant past. Nor is the new Civic Hatchback exclusively meant to be a performance-oriented hot hatch, though it will form the foundation of North America’s first-ever Civic Type R.

No, the new, turbo-only, four-door Civic Hatchback closely mirrors the upper-trim levels of the established tenth-generation Civic lineup. Presumably, then, the new Civic Hatchback, with all of its flexibility and practicality and tailgate possibilities, will steal sales from the regular Honda Civic sedan and coupe?

Honda says no.

Through the first seven months of 2016, the Honda CR-V is not the best-selling SUV/crossover in America.

This comes as some surprise for a vehicle that led the utility vehicle sector in eight of the last nine years, including each of the last four.

With a 16-percent year-over-year jump to 197,771 units through July, the Toyota RAV4 is the leader of the pack so far this year.

Yet after the RAV4 led the monthly SUV/crossover rundown in each of the first five months of 2016, the Honda CR-V narrowed the gap in June, outselling the RAV4 by 2,250 units to mark a turnaround at the end of the first-half.

Then in July, Honda reported the highest monthly CR-V sales total in the nameplate’s two-decade run.

American Honda reported 2,472 sales of its all-new, second-generation Ridgeline pickup in June 2016, the truck’s first month of rather limited availability.

June was the Ridgeline’s first four-digit sales month since August 2014, the Ridgeline’s first month above the 2,000-unit mark since October 2008, and the best Ridgeline sales month since August 2008.

In fact, if American Honda simply maintained the June 2016 sales pace for the rest of the year, total 2016 calendar year Ridgeline sales would essentially match 2013’s total for an eight-year high in U.S. Ridgeline sales.

Indeed, on an annualized rate, based simply on the Ridgeline’s first month back from a long hiatus, Honda is already selling more Ridgelines than at any point since 2008.

Electric automaker Tesla Motors has collected more than 400,000 deposits from customers for its 2018 Model 3 sedan, despite having little more than rough renderings of the car to show prospects. This is a remarkable achievement that speaks to its groundbreaking products and the cult-like following of Tesla CEO Elon Musk.

People standing in line to put down deposits and then be willing to wait for a hot car is not without precedent. I sold Honda automobiles during the 1980s and the similarities to today’s Teslamania is striking.

Memo to Musk: If you can indeed increase your production five-fold in two years, I am sure you will move 400,000 Model 3s, but most of them won’t go to today’s deposit holders.

Allow me to explain. The scene was Benson Honda in San Antonio. The year was 1984 …

We’re as certain as can be that the Honda CR-Z is dead. Defunct. Discontinued. Done for. Any other applicable d word you can think of.

Not only was the CR-Z long since discontinued in Europe and Australia, Honda is now offering a Final Label edition of the CR-Z in Japan, the company’s home market and the location of CR-Z assembly. Moreover, American Honda’s PR department already indicated to TTAC that they thought everybody knew the CR-Z was deceased, down the drain, discarded.

Dead, yes. But not yet departed. Honda’s U.S. dealers have plenty of CR-Z inventory. Don’t all storm the gates at once now. Tamp down that excitement. Let’s all remain calm.

There is a new Honda Civic on a new platform with a very well-equipped Touring trim available. The tenth-generation is a hot seller and it claimed top sales honours among passenger cars in April.

Yet sales of another car, based on the old Honda Civic’s platform, are on the rise. Indeed, sales of the Acura ILX, admittedly updated for 2016 but very much a close relative of the ninth-generation Civic, have risen nine percent in a car market which tumbled eight percent through the first five months of 2016.

Why?

With 6,402 miles under its belt, it’s safe to say our 2015 Honda Odyssey is in its prime; fresh enough to feel new, broken in enough to make the most of its 3.5-liter V6, yet not beaten into submission by too many toddler snacks or dog hairs. We now have our Odyssey right where we want it.

Alas, this too shall pass. The floor trays aren’t quickly removed, so the winter’s salt and grime, mixed in with some of Prince Edward Island’s red dirt, is accumulating swiftly. Hairs from the dog, who’s always kept behind the second row, are somehow attracting one another along the sills of the two front doors. We’re rapidly approaching the Odyssey’s first service, a free one at Centennial Honda during our next visit to the in-laws in PEI.

With a dirty, hairy interior and the first service complete, it’s official: our long-term Odyssey is no longer new.

Every week, I’m driving something different. Just yesterday, I shuffled out of a Fiat 500X Trekking AWD into a Mercedes-Benz GLC300 4Matic for a true back-to-back nine-speed automatic transmission comparo. (Mercedes-Benz wins.)

But in the real world with real money, our family vehicle is a 2015 Honda Odyssey. It’s not our first Honda; it likely won’t be our last. I consider the Accord to be the best midsize sedan on the market. I managed to enjoy a week with the new Honda Pilot despite a troupe of electronic gremlins. I believe the Integra GS-R is the ultimate expression of all that was right with the auto industry. Yet I am not remotely close to succumbing to the notion that Honda can do no wrong.

Crosstour? It’s ghastly and expensive. CR-Z? Sadly, it’s boring and not terribly efficient. Second-gen Insight? A lackluster response to the all-conquering Prius.

HR-V? Quite successful, but also loud, uncomfortable, slow, overpriced, and frustrating.