#AlfaRomeo

Prices for (non- 164) Alfa Romeos have been getting somewhat crazy in recent years, but it’s still possible to get a restorable 1970s or 1980s Spider for non-insane bucks. The proof of this is that rougher examples still show up now and then at the self-service wrecking yards I frequent. In this series so far, we’ve seen this ’74, this ’78, and now today’s ’81.

Fiat Chrysler Automobiles has just released their initial list of dealerships who will have the right to sell the Alfa Romeo 4C to North American customers, while the sports car will bring 342 pounds of luggage for the trip from Modena to the selected showrooms.

While Fiat 124 Sport Spiders are commonplace in junkyards, the Alfa Romeo Spider has remained sufficiently valuable that few examples make it to the kind of self-service, high-inventory-turnover wrecking yards I frequent for this series. We’ve seen this ’74 and that’s it prior to today (though I have passed by a few junked Alfa Spiders that were picked clean before I got there). The Alfa Spider was more expensive than the Fiat Spider when new— in 1978, the Alfa listed at $9,195 (about the same as a new ’78 BMW 320i), while the Fiat cost a mere $6,495 (just a bit more than a Volkswagen Scirocco)— and American Alfa Romeo fanatics have always been more maniacally obsessed than Fiat fanatics. Here’s an unrusted, not-yet-completely-stripped ’78 that I found in a San Francisco Bay Area yard a couple months back.

Wednesday marks the 16th anniversary of the Daimler-Chrysler merger. One day prior to this milestone, Fiat Chrysler has unveiled their business plan for the next 5 years. While the industry norm is to keep future product plans, brand strategies and sales targets as a closely guarded secret, FCA took the unusual step of making it all public, with FCA CEO Sergio Marchionne headlining the event (billed as a conference for investors) at an event in Auburn Hills, Michigan. Each of FCA’s brands and subsidiaries was given the chance to present their strategy through 2018, with healthy helpings of new vehicles, future technology and corporate strategy being revealed.

Perhaps due to a trademark conflict with Alfa Romeo, the compact SUV concept that Audi has shown at the 2014 Beijing auto show will likely be marketed as part of the TT line and not get the Q4 badge.

Coming soon to a Maserati or select Fiat dealership near you, the 2015 Alfa Romeo 4C turned up at the 2014 New York Auto Show Wednesday before its U.S. showroom debut this June.

Via Zero Hedge, we have a listing put up by the Italian government of 1,500 luxury cars that are being auctioned off. Italy, which is deep in the throes of austerity, is doing the wise thing from an optics perspective, as the cars have come to symbolize government waste and unnecessary opulence.

Mike writes:

Sajeev,

About five years ago I bought a 1982 Alfa GTV6 from a kid who was in over his head. I paid exactly $2,000 for the car, drove it home, fixed up the ignition system, suspension, various other bits, and drove it on weekends or whenever the traffic in Austin wasn’t too atrocious. I enjoyed the hell out of it, rusting fender wells and kick plates notwithstanding. The engine is amazingly, shockingly, damn near perfect. For all of the rust and decay elsewhere, the drivetrain was well cared for, and ran like a top.

With the help of the AlfaBB guys, I got the car into shape. It spent almost two years in a DIY restoration that involved removing all rust, straightening the body, and paint. Of course it still needs work; it is, afterall, an Alfa. I installed some later Recaro mesh head seats, cleaned up the interior, rewired schizy electrics, etc. In terms of show car score, maybe a 4/10. But in terms of every other GTV6 I’ve ever seen on the road? It’s an 8/10.

Looking like an Alfa-fied Elise, the 4C Spider loses its roof and gains a custom made exhaust by Akrapovic, best known for making very loud aftermarket systems. Sound’s good to me (no pun intended).

Fiat Chrysler Automobiles is set to bring Alfa Romeo back into the United States market after a two-decade absence with the 4C, but only the best-performing Fiat dealerships will be selected to sell the first new Alfas when the lighweight $60,000 sports car rolls off the dock in June.

Fiat Punto, not long for this world.

Sources tell Bloomberg News that Fiat Spa will spend as much as 9 billion euros ($12 billion) over the next three years developing new models for for the European market. The Italian automaker hopes the strategy will end losses on the continent and restore drastically underutilized Italian factories to profitability. Many of the new models will be based on either the Fiat 500 subcompact or the small, low cost Panda. A five door version of the 500 will replace the Punto. The Punto, last restyled in 2005, has long been a fixture in Fiat showrooms and as recently as 2007 it accounted for almost a third of the Fiat brand’s sales in Europe.

Though Fiat wants to use its Italian factories better, the Punto’s replacement will be built in Poland to save on costs. Sergio Marchionne believes that “made in Italy” works with upscale brands like Maserati and Alfa Romeo. The upcoming Maserati Levante SUV will be made in Fiat’s Mirafiori factory.

For the fourth time since 2004 Fiat CEO Sergio Marchionne is reported to have devised a new plan to revive the Alfa Romeo brand, this one focused on premium vehicles made in Italy for export to the world. Alfa hasn’t made a profit in the nine years since Marchionne took the reigns at Fiat.

Marchionne’s latest plan for Alfa will be based on a new rear wheel drive architecture (with all wheel drive variants) that will be developed by a dedicated group of engineers at Maserati in Modena, headed by Philippe Krieff. Krieff reports directly to Harald Wester, Fiat-Chrysler chief technical officer and CEO of Alfa and Maserati.

Another day, another turnaround strategy from Sergio Marchionne. The plan, which won’t be revealed until April, reportedly includes a rear-wheel drive architecture as a key element, with enough flexibility to be used in everything from Alfa to Dodge vehicles.

I see plenty of Fiat 124 Spiders and Fiat X1/9s in junkyards (and even a couple of Maseratis), but Alfa Romeos are worth a bit more and thus are harder to find. We’ve seen this ’79 Alfa Romeo Sport Sedan and this ’74 Spider in this series, and that’s about it prior to today’s find.

From remarks by Alfa Romeo executives it appears that the Fiat owned brand is going to distinguish itself from competitors by what it doesn’t plan to offer: advanced electronic aids that could possibly interfere with the emotional part of driving enjoyment. Maurizio Consalvo, in charge of product planning for Alfa Romeo was quoted in Autocar as saying, “Customers want a mechanical car with minimal electrical interference.” In addition Alfa Romeo’s head of marketing, Alberto Cavaggioni, said that the brand’s commitment to drivers’ emotional connection to their cars means that it may not offer some advanced safety features like autonomous emergency braking.