#Advertisements

There are few things on this green earth that get up my nose further than people trying to shove their lifestyle onto others through loud media campaigns. Sure, there are some universal truths to which we should all adhere – be kind to animals, take care of yer children, and don’t anger the Managing Editor* – but loudly pushing ideals ain’t one of ‘em.

The impetus for this mini-rant is the appearance of billboards near the Indianapolis Motor Speedway bearing the phrase ‘Winners DON’T Drink Milk’ as part of an ad campaign by a non-profit organization bent on getting people to stop drinking the stuff.

Browsing through Facebook, one must often sort through and endure a constant barrage of poor grammar and misspellings. Generally we accept this (or I do) as one of the pitfalls in our present digital age. Everything is instant, quantity is more important than quality, and getting a Like and a Share means a lot to some people.

But I expect more from the advertisements I’m forced to view than I do from the common man, especially when precision is part of the ad copy.

Now that Halloween has receded from the rear-view mirror, advertisers can really start ramping up their winter-themed commercials.

Automotive companies are particularly heavy handed at pushing advertisements highlighting “the season for giving,” without the accompanying specificity of what that phrase refers to.

Some automakers decided that they would surprise viewers with their Super Bowl advertisements, rather than release them early and make my job easier.

Some other advertisers decreed that #SB50 would be the night of bowel issues, or of projectile obstetrics.

Let’s discuss the car ads I didn’t cover on Saturday … I’m sure there are other blogs for that other stuff. Eww.

Like those who only read certain magazines for the articles, the Super Bowl brings millions of people together in front of TV screens to, ostensibly, watch a football game. Many will watch the event strictly for the commercials, which have become a cultural phenomenon in their own right. Others will watch for the halftime show, hoping for glimpses of nipples and/or sharks.

Car manufacturers have taken advantage of the massive number of eyeballs focused on the screen, and target them with high-priced, cinematic advertising loaded with celebrities and inspirational messages.

Check them all out … after the jump!