#AcuraMDX

As a lifelong Snow Belter, I’ve long considered myself a fairly good snow driver – and I’ve long understood the need for winter tires, even over all-seasons in some cases. A recent trip to the ski town of Steamboat Springs, Colorado, courtesy of Bridgestone, confirmed some of what I already knew – and taught me some new things in the process.

For example, one can be a pretty good snow driver, and yet be pretty far from excellent. More on that in a bit.

One thing I’ve observed in my decade-plus covering this industry is that Honda and its luxury brand, Acura, seem to respond more quickly to criticism than most OEMs.

I note my bias here – I once owned an Accord – but I don’t think my former ownership of a used Honda is throwing me off. My observation, difficult to quantify as it admittedly is, seems correct.

Specific to Acura’s case, the luxury brand was panned earlier this decade for unflattering styling, subpar luxury accouterments for the class, and a slide in performance. Not all of this criticism was fair – a manual ILX is on my “weird cars I’d like to own but probably never will” list, because that thing was spunky – but nevertheless, Acura has seemingly addressed it, and addressed it well, in recent history.

The fourth-generation Acura MDX is here. Sort of.

Acura hasn’t actually launched the next MDX, but it has taken the cover off a prototype that previews the upcoming re-done crossover. There is a lot new, as we teased before, but the looks remain relatively familiar.

Add Acura to the list of brands taking the wraps off a future vehicle, virtually, this month.

Just one day after Volkswagen unveils the Taos, Acura will show off a prototype that previews the next MDX.

Crossovers don’t have to be totally boring.

Consider the 2020 Acura MDX A-Spec. It could just be another yawn-inducing luxo-box on wheels, but Acura has at least tried to imbue it with some sort of spirit.

Well, as much spirit as is possible with a 4,200-pound crossover.

Depending on your interests, “PMC” might denote a brand of ammunition. For others, it’s the nerve center of Acura performance, residing in Marysville, Ohio.

For 2020, Acura, eager to draw eyes to one of its two crossovers, has slapped the abbreviation of its Performance Manufacturing Center on the MDX, then limited availability to make those drivers feel special. Will they feel special, though?

Having first appeared back in 2000 as a 2001 model, the Acura MDX is the Ed Asner of premium midsize import crossovers and a crucial breadwinner in the brand’s utility-light portfolio. While the model’s smaller sibling, the RDX, just underwent massive changes, the MDX soldiers on into 2019 muttering, “If it ain’t broke, don’t fix it.” Thus, most changes fall into the minor but meaningful category.

One thing the 2019 MDX does seek to fix is its mildly conservative persona, but only for buyers willing to take that leap.

Acura’s reputation, at least as of late, has been that of a brand that’s lost its way. With the exception of the flagship NSX, the current lineup is, generally speaking, underwhelming.

The 2019 Acura RDX could be the first step back in the right direction for the brand, or it could be a dud. At a glance, it seems that Acura has the right idea, even if it expresses the message in eye-roll-worthy marketing gobbledygook.

Twist is up over the previous model by 28 lb-ft, thanks to a standard 2.0-liter turbocharged, direct-injection four-cylinder. Gone is the previous-gen model’s 3.5-liter V6. The compact crossover’s power output now stands at 272 horsepower and 280 lb-ft of torque.

Acura has a tough job ahead of it. As the brand tries to grow volume and retain some of the clout it lost in past years, it finds itself with too many cars and two few SUVs in a market that demands more of the latter, not the former. Meanwhile, the impressive reborn NSX, now a hybrid, hasn’t captured the imagination of sports car fans in the same way as its long-lived predecessor.

Keeping up with — and in some cases, getting in front of — technological trends is part of Acura’s comeback plan. Naturally, in the interest of technological advancement and environmental appeasement, it was necessary to bring a multi-cog automatic transmission on board. However, a series of manufacturer service bulletin point to two potential weak points in the company’s nine-speed.

Utility vehicles have been a hot ticket personal transport item for some time, much to the delight of OEMs and their shareholders. As the definition around what should qualify as “utility” became more and more blurred during this (presently, CUV) craze, inevitably some entries missed the mark and floundered. Perhaps a redesign was in the cards if the manufacturer felt confident, or a product cancellation if it didn’t.

Either way, recent examples of bad utility vehicles are our subject today. What’s your pick for the worst utility vehicle of the past decade?

Can frugal transportation and family transportation coexist in a single package?

Lead Honda R&D engineer Tom Sladek indicated to Wards Auto at the Hawaiian launch of the all-new, fifth-generation, 2018 Honda Odyssey that Honda’s minivan could receive a hybrid powertrain in the future.

Presently, hybrid powertrains are available in a numerous three-row crossovers. Fiat Chrysler Automobiles is presently launching a plug-in hybrid version of the new-last-year Chrysler Pacifica, as well.

“The electrification initiative is definitely coming, but on which products and which timing is not 100% clear yet,” Honda’s Sladek told Wards. If one such product is the Odyssey, we would expect to see improvements both in the Odyssey’s fuel economy and its performance.

And all-wheel drive?

With production of the three-row Acura MDX joining the Acura RDX at American Honda’s East Liberty Auto Plant in East Liberty, Ohio, Acura has become a profoundly Buckeyed automobile brand.

Still stealing some production space at Honda’s Lincoln, Alabama assembly plant where the Honda Pilot, Honda Ridgeline, and 2018 Honda Odyssey are also built, production of the MDX has shifted to Ohio in order to free up capacity for both Honda’s and Acura’s top-selling model.

As a result of the MDX’s relocation, Acura now builds five of its six models in the state of Ohio.

And the one Acura that doesn’t hail from Ohio? That’d be the RLX, which forms less than 1 percent of the Acura brand’s volume.

You might look at the 2017 Acura MDX Sport Hybrid and think, “Hmm … maybe it’s just me, but that looks a lot like the normal 2017 MDX.”

But don’t be fooled. This seven-passenger midsize SUV is just an incognito NSX; a tiger in Montessori parking lot camouflage. Hey, sometimes you have to ferry around the kids — and, holy God, have you ever tried hauling groceries in a two-seater? Those multiple trips eat into “you time.”

Okay, maybe that’s a bit of a stretch, but that’s what Acura wants you to think. Honda’s luxury division is in the midst of overhauling its image, and it’s doing so by injecting a little NSX into its products — both spiritually and mechanically. While that supercar, reborn as a hybrid last year following a decade’s absence, might seem totally removed from Acura’s popular — and tastefully refreshed — MDX, some familiar DNA appears beneath the new Sport Hybrid’s sheetmetal. (It also appears in the RLX sedan, if you weren’t aware.)

Oh, you’ll get better fuel economy with the MDX Sport Hybrid, but don’t talk to your friends about that. You bought it for the power. Capisce?

At American Honda’s upmarket division, the Acura MDX is the lifeblood; the premium crossover that keeps Acura’s trains running on time.

In 8 of the last 10 years — including each of the last 7 — the Acura MDX has been Acura’s best-selling model. Fully one-third of Acura’s U.S. volume over the last decade has been generated by the MDX.

Honda knows best of all just how important the MDX has been to Acura’s fortunes, having watched as the brand’s passenger car volume was essentially chopped in half over the last decade. Honda is removing the interference caused by the Pilot, Odyssey, and Ridgeline at the MDX’s Alabama plant by moving production of the big Acura to Ohio.

And more importantly for consumers, the first hybridized MDX — the 2017 Acura MDX Sport Hybrid — is launching now with a pricing scheme that evidently makes the hybrid the best MDX of all.

Throughout much of the third-generation Honda Pilot’s tenure, U.S. sales have not measured up to the success of the previous-generation model, though not for lack of demand.

In a market gone mad for SUVs and crossovers, three other vehicles have constrained production of the Pilot in Lincoln, Alabama. In addition to the Pilot, American Honda builds the Honda Odyssey in Lincoln, along with the Acura MDX. The second-generation Ridgeline started rolling off the Alabama line in May 2016.

As a result, Honda dealers have had a difficult time getting their hands on enough Pilots to sate the predictably high level of interest in a respected three-row crossover nameplate. Heading into December, for instance, Honda only had 36 days of Pilot supply according to Automotive News, about half the current industry average.

But with an all-new 2018 Odyssey about to pick up steam and the Ridgeline reaching a second-gen high of 4,085 sales in December, the Pilot needs room to breathe.