#ANC

Noise-canceling technologies have become a handy little tool wedged inside the belt of many automakers. Aimed at reducing unpleasant road noise, most systems invert incoming sound waves to produce an exact negative of the ambient sound you don’t want to hear. They work best when you don’t notice them, which is pretty much always, but Hyundai Group claims there’s more work to be done before the tech is perfect.

As a result, the Korean manufacturer has developed an upgraded version of its current active noise control setup (ANC), one it calls “the world’s first Road Noise Active Noise Control.” Rather than simply piping in sounds designed to offset road noise, the new system (referred to as “RANC” by the automaker) also analyses in-cabin sound to make adjustments to help nullify unpalatable engine and road drone.