Audi's New Mobility Egg

Audi’s pitching more than just new models at Auto Shanghai this month; it’s promoting a new way to drive. The AI:ME Concept is a summonable, self-driving urban electric, aimed at reshaping the company’s business model — or at least examining that possibility. While Audi refers to the vehicle as a highly specialized premium automobile that can be ordered as needed and offers “extensive possibilities for individualization as part of an on-demand offer,” the company also noted the AI:ME “need not pass into permanent personal ownership.”

The automaker was careful not to use the phrase, but these vehicles would operate under a loosely defined subscription or rental model where customers book a car via their smartphone or computer, stipulating how they need it to be configured for their journey. From there, the vehicle makes its way to the designated pickup point and applies the final adjustments based on previously established seating, climate, lighting, entertainment, and control preferences.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉