#840i

BMW dealers are having a problem with the 8 Series. The returning flagship appears to be a bit too rich for North American tastes and retailers are growing annoyed.

According to Automotive News, retailers are upset that BMW didn’t issue enough marketing support to make the public aware that it even exists, and feel that the amount of configuration available works against the vehicle. As a result, many dealerships are sitting on expensive halo vehicles nobody seems to want; the 8 Series now has the highest day supply of any BMW model currently produced.

While we got an early peek of the new 8 Series Gran Coupe via some leaked photos, the full lineup has now been revealed by BMW. The entry level 8 Series will be in the form of the rear-wheel drive 840i. With the 340 hp turbo inline-6, the cost of entry begins at $84,990, plus $995 destination. Meanwhile, the M850i xDrive will start at $109,895.

On many cars, the design of the rear seems like an afterthought — or possibly a feature designed by a separate team from the front. Either way, it’s rare that a rear end is the most striking part of a car’s design. Here, though, BMW has crafted such complexity and visual strength, that I find myself continuing to stare at the rear ¾ view.