#750i

Following leaked images that made the rounds online, BMW has officially taken the wraps off the 2020 7 Series. The latest update to the German manufacturer’s luxury line plays host to an almost comically oversized kidney grille, slimmer headlamps, and some zestier powertrain options.

However, before we get into technical and mechanical upgrades, we need to address the elephant in the room. The 7 Series’ new styling is not inelegant, but that grille occupies an alarming amount of space. BMW updated the look to more closely resemble its new X7 SUV and decided that meant installing a similarly massive chromed beak.

The full-sized luxury market used to be a small pond before the Lexus LS appeared. Up to then all Mercedes had to worry about was the German brand known for their delightfully crude 2002. Jaguar? 1980s Jags spent so little time running they were more garage ornament than transportation. Fast forward to today and BMW is the new Mercedes and the full-sized luxury segment is getting crowded with entries from Audi, Porsche and an XJ that spends enough time running to count. Where does that leave the S-Class’ old foe? BMW tossed us the keys to their most popular 7 to find out.

BMW is rapidly becoming the Swiss Army Knife of automobile brands. Elegant and well-trained coupes, estates and sedans? Check. Interested in CUVs of both respectable and questionable utility? They got you covered. Though the X6 and 5-series Gran Tourismo are answers to a question nobody asked, the smaller, racier 750i Sport treads dangerously into well established 5-series territory. And while the 5-er and 7-er’s pasts are more than a little intertwined, should history repeat itself?