No Fixed Abode: The Trackhawk Tax

One of my favorite writers once ruefully noted that “in the end, whether you are loved or not is determined by the shape of your skull.” To which I would add: and the way you know you are loved is whether or not somebody will take out their wallet for you.

Being a wife usually pays better than being a mistress, which pays better than being a girlfriend, which pays better than being a Tinder date. Not that money is precisely equal to love — but in most cases cash speaks louder than poetry.

For that reason, it’s fascinating to use pricing as a window into human desire. With most consumer goods, of course, there are two prices. There’s the MSRP, which is fantasy, and there’s the “street price,” or actual transaction price, which is reality. The sticker price of a new Impala or Taurus or Sonata is considerably above the price that the vast majority of people are willing to pay, but on a 458 Speciale it’s a screaming bargain. These are exceptions that prove a surprising but durable rule: most of the time, automakers price their cars remarkably close to market reality. We take this for granted when in reality it’s proof of just how much intelligence and effort goes into product planning. Consider the fact that Rolex is widely acknowledged as having the lowest discount rate of any major watch brand, yet it’s usually possible to get between 10 and 20 percent off sticker at most dealers. That same amount of pricing flexibility gets Bloomberg in a tizzy when it’s applied to mass-market cars.

Assuming, therefore, that we can usually rely on manufacturer pricing as a rough yardstick for consumer desire, it’s absolutely fascinating to see how Fiat Chrysler Automobiles positions its most powerful sedans and SUVs. It is also very depressing for anybody who believes in an automotive future that contains anything but jacked-up Me-Too-Iguana-Boxes.

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  • Dave Holzman A design award for the Prius?!!! Yes, the Prius is a great looking car, but the visibility is terrible from what I've read, notably Consumer Reports. Bad visibility is a dangerous, and very annoying design flaw.
  • Wjtinfwb I've owned multiple Mustang's, none perfect, all an absolute riot. My '85 GT with a big Holley 4 barrel and factory tube header manifolds was a screaming deal in its day and loved to rev. I replaced it with an '88 5.0 Convertible and added a Supercharger. Speed for days, handling... present. Brakes, ummm. But I couldn't kill it and it embarrassed a lot of much more expensive machinery. A '13 Boss 302 in Gotta Have It Green was a subtle as a sledgehammer, open up the exhaust cut outs and every day was Days of Thunder. I miss them all. They've gotten too expensive and too plush, I think, wish they'd go back to a LX version, ditch all the digital crap, cloth interior and just the Handling package as an add on. Keep it under 40k and give todays kids an alternative to a Civic or WRX.
  • Jpolicke In a communist dictatorship, there isn't much export activity that the government isn't aware of. That being the case, if the PRC wanted to, they could cut the flow of fentanyl down to a trickle. Since that isn't happening, I therefore assume Xi Jinping doesn't want it cut. China needs to feel the consequences for knowingly poisoning other countries' citizens.
  • El scotto Oh, ye nattering nabobs of negativism! Think of countries like restaurants. Our neighbors to the north and south are almost as good and the service is fantastic. They're awfully close to being as good as the US. Oh the Europeans are interesting and quaint but you really only go there a few times a year. Gents, the US is simply the hottest restaurant in town. Have to stand in line to get in? Of course. Can you hand out bribes to get in quicker? Of course. Suppliers and employees? Only the best on a constant basis.Did I mention there is a dress code? We strictly enforce it. Don't like it? Suck it.
  • 1995 SC At least you can still get one. There isn't much for Ford folks to be happy about nowadays, but the existence of the Mustang and the fact that the lessons from back in the 90s when Ford tried to kill it and replace it with the then flavor of the day seem to have been learned (the only lessons they seem to remember) are a win not only for Ford folks but for car people in general. One day my Super Coupe will pop its headgaskets (I know it will...I read it on the Internet). I hope I will still be physically up to dropping the supercharged Terminator Cobra motor into it. in all seriousness, The Mustang is a.win for car guys.