BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.
Marketing departments always know what they’re doing, right?
Today’s Rare Ride is one of just a handful of custom-built 7 Series wagons, created by a coachbuilder who wanted flagship BMW luxury with additional cargo carrying capabilities.
Come along as we check out this large BMW wagon.
BMW dealers are having a problem with the 8 Series. The returning flagship appears to be a bit too rich for North American tastes and retailers are growing annoyed.
According to Automotive News, retailers are upset that BMW didn’t issue enough marketing support to make the public aware that it even exists, and feel that the amount of configuration available works against the vehicle. As a result, many dealerships are sitting on expensive halo vehicles nobody seems to want; the 8 Series now has the highest day supply of any BMW model currently produced. (Read More…)
It was hardly much of a secret, but BMW’s development of a fully electric 7 Series sedan is now officially confirmed. In comments made Wednesday at a financial press conference in Germany, BMW boss Oliver Zipse ushered the long-rumored sedan into the realm of reality.
The coronavirus pandemic may have Europe in a near-lockdown, but brighter days lie ahead. Eventually. And when it reaches that point, Bimmer will have to contend not just with zealous regulators, but slinky rivals, as well. (Read More…)
With Europe quickly going the Greta route, stately sedans with eight- and 12-cylinder engines are an endangered species. Actually, sedans as a whole fit that bill, and increasingly stringent emissions regulations aren’t making the task of developing and selling these vehicles any easier.
With this in mind, BMW seems to have a solution for the 7 Series’ continued viability: offer it in a fully electric variant, with range to match its status. (Read More…)
For the first time, BMW has given its flagship 7 Series an M badge. And while that may conjure up images of a standard 7 Series with a bit of performance tinsel, that’s not really the case here. The numbers are quite impressive.
The full name of this new model is a mouthfull: M760Li xDrive. Though that sounds more like a fax machine from about 1997, there are a few differences between the BMW and a dated beige electronic.
(Read More…)
Because a lot of Uber riders are 7-Series buyers (maybe), BMW said Monday that it would make available its newest sedan for selected rides in Los Angeles, New York, Miami and Chicago before the sedan goes on sale to the public.
The drives will be offered by BMW product specialists, according to the company. Riders can request 7 Series cars by entering a promotional code for their respective city; i.e. for New York, riders need to enter “7seriesnyc” into the Uber app.
(Do the Uber riders still have to pay the fare? Update: According to a BMW spokeswoman, they do not.)
Over the weekend, I spotted a completely camouflaged BMW ActiveTourer heading into the mountains of Colorado. At the same time half a world away, a TTAC reader on vacation in Germany spotted a completely camo’d 7 Series on the streets of Munich.
What gives, BMW? We’ve already seen these cars before.
When you spend as much time in fast-turnover self-service wrecking yards as I do, you get this lesson over and over: Nothing depreciates like high-end German luxury cars. Once the interior gets a little rough, or the cutting-edge elaborate electrical system gets a bit confused, or the next generation of engine makes an additional 50 horses… well, your big A8 or 7-series or S-class passes through a sequence of increasingly budget-challenged owners, and then there’s another $700 repair needed, and here comes the tow-truck to take it to U-Wrench-It. Mostly I don’t pay much attention to these cars, because the yards are paved with German luxury, but the numbers of discarded V12 E32s peaked about 5 years ago and they’re getting harder to find now. Here’s one that I saw yesterday in a Denver-area yard. (Read More…)
The image might be grainy making it difficult to see the details with clarity, this is the sixth-generation BMW 7-Series. Autocar was able to snap a screenshot of the new full-size luxury sedan as it popped up on one of BMW’s online configurators.
Next week, the 2016 BMW 7 Series will make its debut. For now, however, fans will need to make do with a teaser.
Want to know what the big man on the BMW campus will be wearing in 2016? You’ve come to the right place, B&B.
BMW has debuted a diesel-equipped version of its flagship 7-series sedan in the US. Jack will not be driving one.
The LS 600hL is the pinnacle of Toyota and Lexus engineering. It is the largest Lexus sedan, the brand’s most expensive model, the most expensive hybrid in the world and, with the death of BMW’s V8 ActiveHybrid system, it is once again the most powerful hybrid on sale. Yet the LS 600hL hasn’t had an easy time of things. The large luxury sedan has been lambasted for being the antithesis of green thanks to its EPA combined 20 MPG score. Critics also question whether the 600hL’s enormous premium over the LS 460L can ever be “justified.” I too questioned the logic behind the 600hL at first, but then I spoke with someone who changed my mind. Before we dive in, let’s talk about the elephant in the room. The 600hL starts at $119,910. With all the options checked, you land at $134,875. Without destination. Put your eye balls back in their sockets and click past the jump as we dive into an alternate universe.
The full-sized luxury market used to be a small pond before the Lexus LS appeared. Up to then all Mercedes had to worry about was the German brand known for their delightfully crude 2002. Jaguar? 1980s Jags spent so little time running they were more garage ornament than transportation. Fast forward to today and BMW is the new Mercedes and the full-sized luxury segment is getting crowded with entries from Audi, Porsche and an XJ that spends enough time running to count. Where does that leave the S-Class’ old foe? BMW tossed us the keys to their most popular 7 to find out.
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