Tag: 535i

By on August 9, 2010

Back in the 1980s, BMW was all about the compact, performance-oriented 3-Series. They also offered the 5 and 7, but these were greatly outsold by competing Mercedes. Seeking to expand well beyond its driving enthusiast base, BMW made its cars ever more stylish, luxurious, and laden with technology. Despite mixed reactions to the Bangled exteriors and iDrive, sales of the larger sedans grew even faster than their curb weights, and in recent years they have often outsold the E-Class and S-Class. A redesigned 2011 5-Series recently arrived at dealers. With the new car, has BMW further lost the plot, or rediscovered it?

(Read More…)

Recent Comments

  • Steve Biro: Agreed. I think my point and yours are pretty much the same thing.
  • thornmark: NOT owning a VW is a feature, VW is just admitting it
  • thornmark: a Microsoft car would be an assault vehicle
  • Scoutdude: Once the King Ranch trim comes along I predict there will be a huge market for matching ero decals and...
  • Scoutdude: I was thinking more in terms of having appeal to a wide range of demographics.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber