Tag: 40 years

By on May 12, 2015

325e

So here we are, celebrating forty years of the “Dreier”, or 3-Series, depending on how Euro-wannabe you wannabe. Since I don’t wannabe, I’m going to call it “39 Years Of The 3 Series”. After all, we didn’t get the 320i in the United States until the 1977 model year. When it did arrive, it was a thermal-reacted boondoggle with a tendency to rust out from under the feet of the unlucky first owners.

Although it looked like a million bucks, particularly in “S” trim, and it was one of the dream cars of my pre-teen years, I cannot allow any of you Millennial readers out there to come to the mistaken belief that the E21, as adapted for the American market, was anything other than a shitbox with the lifespan of a fruit fly. It was also easy meat for a Rabbit GTI in any venue from the stoplight drag to the road course. It was, however, expensive, costing about as much as a base Cadillac Coupe de Ville, so at least it had that going for it. The most damning thing I can tell you about the 320i is this: I worked for David Hobbs BMW for much of 1988, and although the newest 320i was just five years old at that point, I never saw one come in for service, and we never took one in on trade.

The “E30” 318i that appeared for the 1983 model year was a major improvement over its predecessor in everything from climate control to rust resistance, but it was “powered” by the same 103-horsepower, 1.8-liter, eight-valve four-cylinder that made the badge on the back of the 1980-1983 320i a comforting lie. I put “powered” in quotes because the E30 318i struggled to break the 18-second mark through the quarter-mile in an era where the Mustang and Camaro were in the low fifteens and even a 1981 Dodge Omni 024 “Charger 2.2” could rip the mark in 17.2 seconds. That’s right: if you were in a brand-new BMW and a three-year-old Dodge Omni pulled up next to you at the light, the only thing that could save you from an ass-kicking would be a swift activation of the turn signal.

But then, one day about halfway through the first year of the 318i’s lukewarm tenure in North America, things changed.

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