By on February 3, 2017

BOOK by Cadillac Website

General Motors’ luxury division isn’t content with brewing coffee and showing off fashionable new threads at its new SoHo space — it also wants you to drive its cars.

Book by Cadillac, a monthly subscription lease service that launched one month ago, aims to get more people in the metal to the tune of $1,500 a month — and 24/7 Wall St. is already calling it a “major flop.”

According to the self-described “financial news and opinion” website, “[Uwe] Ellinghaus [Cadillac’s chief marketing officer] in particular has to be humiliated,” as there aren’t enough subscriptions available to supply the demand.

Say what now?

(Read More…)

Recent Comments

  • Imagefont: Well if it can’t see a giant truck tying sideways in the roadway I’d say that’s a pretty giant FAIL.
  • Michael S6: The styling of current generation IS is the least of it’s problems. It is neither sporty or...
  • Imagefont: Excellent article and well said, every word.
  • HotPotato: If you plan to keep it long term, I don’t know about a twin-turbo Ford. Turbos are pricey to...
  • HotPotato: Seems like a great vehicle for a 1-car family. Quick, practical, refined, affordable, and you can charge...

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