2024 Buick Encore GX: Old Brand, New Attitude
Buick is an old nameplate, both in terms of how long the brand has existed and its perceived target market.
OK, the latter probably isn't true anymore and probably hasn't been for a while. Certainly, the brand's actual target market appears, at least based on recent TV ad campaigns, to be young-ish and attractive folks between the ages of 30 and 50.
Tim Healey Feb 16, 202337