2024 Buick Encore GX: Old Brand, New Attitude

Buick is an old nameplate, both in terms of how long the brand has existed and its perceived target market.

OK, the latter probably isn't true anymore and probably hasn't been for a while. Certainly, the brand's actual target market appears, at least based on recent TV ad campaigns, to be young-ish and attractive folks between the ages of 30 and 50.

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  • Jeff S Hyundai and Kia seem to be one of the few manufacturers to have any fresh styling to their products. Kudos for the effort and the styling on this Sonata is very nice.
  • Dukeisduke The front reminds me of the Lucid Air.
  • Jeff S I was wondering why Ram would introduce a midsize pickup in a field that has a number of midsize pickups but now that it is an EV this makes more sense since currently their are no midsize EV pickups. Ram has been teasing us with a new Dakota for a number of years with speculation of it being either midsize or compact. Will be interesting to see more pictures of this new Dakota and to find out when it is going to be released.
  • Dukeisduke I own a 2013 Tacoma, and I was disappointed in the 2016 "redesign". Sure, some of the sheetmetal was different, and it got a new frame, engine, transmission, rear axle, and interior, but overall, the truck looked similar (not exactly a redesign, and the switch from the torquey 4.0l 1GR-FE to the whiny 3.5l 2GR-FKS was a downgrade IMHO. No turbo diesel offering, which was disappointing, and no rear disc brakes.Hopefully the fourth-gen will be more of an actual redesign, won't look like the horrifically ugly Tundra, and will still offer an NA V6, not a turbo 4 like the Ranger and Colarado/Canyon.
  • MrIcky Wait, that cant be the new render can it? That looks just like the old 4.7. I want a dakota to exist so I'm not crapping on it- just wondering if this is really the "new look".