Could the Ram 700 Foreshadow Something Smaller for North America?

Americans love their pickups but the segment’s sizing has adopted the same methodologies favored by the McNugget industry. Medium-sized trucks are now supersized, leaving full-sized pickups in danger of developing their own gravitational fields. However, it wasn’t all that long ago when the North American market was awash with compact pickups like the original Ford Ranger, Chevrolet S-10, and numerous Japanese alternatives — including the legendary Toyota Hilux (which we just called “the Pickup”). Dodge even had the Dakota for customers who liked D.I.Y. projects but wanted something a little larger and more capable of hauling the necessary materials in a single trip.

Back then, the competition was incredibly fierce. But club cabs gradually evolved into crew cabs and, before anybody knew what happened, every single pickup left on the market had become monstrously large. Though it wasn’t like that everywhere in the world. Plenty of markets still appreciate the handyman’s pickup and Latin America is about to receive an updated one from Fiat Chrysler Automobiles. It’s called the 2021 Ram 700 and serves as the spiritual successor of the Ram 50/Mitsubishi Mighty Maxx.

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  • Wjtinfwb Funny. When EV's were bursting onto the scene; Tesla's, Volt's, Leaf's pure EV was all the rage and Hybrids were derided because they still used a gas engine to make them, ahem; usable. Even Volt's were later derided when it was revealed that the Volt's gas engine was actually connected to the wheels, not just a generator. Now, Hybrids are warmly welcomed into the Electric fraternity by virtue of being "electrified". If a change in definition is what it takes, I'm all for it. Hybrid's make so much sense in most American's usage patterns and if needed you can drive one cross-country essentially non-stop. Glad to see Hybrid's getting the love.
  • 3-On-The-Tree We also had a 1973 IH Scout that we rebuilt the engine in and it had dual glass packs, real loud. I miss those days.
  • 3-On-The-Tree Jeff thanks. Back in 1990 we had a 1964 Dodge D100 with a slant six with a 3 on the tree. I taught myself how to drive a standard in that truck. It was my one of many journeys into Mopar land. Had a 1973 Plymouth duster with a slant six and a 1974 Dodge Dart Custom with 318 V8. Great cars and easy to work on.
  • Akear What is GM good at?You led Mary............................................What a disgrace!
  • Randy in rocklin I have a 87 bot new with 200k miles and 3 head gasket jobs and bot another 87 turbo 5 speed with 70k miles and new head gaskets. They cost around 4k to do these days.