By on October 5, 2020

Many automotive enthusiasts are excited about new luxury wagons or high powered sports cars. In TTAC’s case, many of our Best and Brightest are excited about H-Body Oldsmobiles. While I too share your excitement for the Olds Eighty Eight, the average new car buyer does not. They care about the crossovers. The compact crossover has become this generation’s Toyota Camry, Honda Accord, or Ford Taurus. The best-selling cars of yesteryear have been increasingly replaced in American garages by the Toyota Rav4, Honda CR-V, or Nissan Rogue.

Because of their popularity, whenever an auto manufacturer releases a new high-volume crossover, it’s a big deal. Last year, full-sized trucks from the Detroit Three were the best selling vehicles in America. However, the next three best-selling vehicles were the Toyota Rav4, Honda CR-V, and Nissan Rogue. Manufacturers have been hyper-focused on making these vehicles the first choice for American families. Last year, the Nissan Rogue was America’s sixth-most purchased vehicle, despite the fact that it is seven years old. So when Nissan invited TTAC to drive the all-new 2021 Nissan Rogue, we were happy to attend.

(Read More…)

By on June 15, 2020

No one would accuse the current-generation Rogue of oozing too much testosterone. Few, if any, in its class do. The compact crossover sold very well, however, making it an absolutely crucial product for a company reeling from two financial body blows.

A bloated business and declining sales mingled with pandemic woes this year, making it all the more important for Nissan to streamline its operations while releasing new and improved product. And the 2021 Rogue is indeed improved. (Read More…)

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