In my mid-20s I had a boss who once said to me “We all gotta grow up sometime”.

I don’t remember the specifics of why he said that, other than he wasn’t chewing me out or anything like that. I think maybe we were talking generally about post-college life and the responsibilities of adulthood.

The specifics don’t matter. What does, at least for the purposes of this post, is that the Mazda 3 is learning that lesson. With Mazdaspeed more or less shelved and the manufacturer trying to move the 3 upscale, away from its spunky past, while not leaving the “zoom-zoom” reputation fully behind, the 3 is supposed to be all grown up yet still cool.

(Read More…)

Mazda appears to have embraced a two-pronged strategy to generate interest in its redesigned-for-2019 3 hatchback and sedan. For the coming model year, the automaker plans to add two engines to the lineup — one a potent, uplevel offering designed to give enthusiasts the oomph they so desire; the other, a returning cast member that never went away north of the border.

After this latest move, Mazda may well be out of options for luring eyes and wallets. (Read More…)