By on February 16, 2021

In the lead-up to my seat time with Maserati’s latest on the big track at Willow Springs International Raceway and the nondescript streets surrounding it, the automaker held a press briefing via video conference. Here, company PR chief Kas Rigas explained the “duality” of the brand, citing the original Quattroporte as the prime example.

Launched in 1963, it was Maserati’s first road car after a long string of successful, purpose-built race cars, and it featured a motorsport-derived, all-aluminum DOHC V8 ensconced in a Pietro Frua-designed grand-touring sedan wrapper.

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By on September 11, 2020

Thanks to a particularly slow news week, everyone has had extra time to gawk at the 2021 Maserati MC20 — a vehicle that serves to set right all that is wrong with the Italian nameplate and will be the first new vehicle the company has built in almost five years.

Despite being most famous for its racing vehicles from the 20th century, the brand has been passed around more than a basketball and has been forced to evolve its identity. Under Fiat Chrysler Automobiles, Maserati has remained fixated on luxury and had straddled the line between premium mainstream cars and hyper exclusivity. With a base price of around $200,000, it’s pretty clear what side of the line the MC20 is on. But it’s hard to criticize something that’s biggest problem is being a supercar  especially when it’s part of a larger effort to rebuild the brand’s racing pedigree and garner extra attention from the sort of people that are serious about cars and have money to waste on sleek, flame-belching baubles.

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