In 2006, the first-generation Honda Ridgeline’s first full model year, Americans acquired 50,193 Ridgelines.

Honda believes 2021’s refreshed Ridgeline will mark a return to those glory days.

The first Ridgeline’s tenure was marked by an impressive beginning, albeit impressive only by the most modest of standards. But that Ridgeline’s performance in the U.S. marketplace rapidly grew worse as sales fell consecutively in 2007, 2008, 2009, 2010, and 2011; sliding 81 percent over the course of a half-decade.

Honda’s second kick at the can in 2016 (for the 2017 model year) resulted in a much better pickup, but still a pickup most buyers won’t consider. Almost completely on the basis of new front-end styling, with no engineering changes to speak of, Honda believes that the second-generation Ridgeline will enter its fifth model year and turn from being a truck that produces roughly 33,000 sales per year into a truck that attracts 50,000 buyers per year.

And Honda actually means it. (Read More…)

As much as we try to cover the news without bias here at TTAC, it would untrue to say that those of us on staff don’t have certain vehicles we like more than others. Our Slack channel is often filled with discussions about how this car or that crossover is good or bad and why. We all have certain vehicles we’d put our own money down on.

(Read More…)