#2019GMCSierra

GMC has determined there’s gold in them thar trails, witnessing Ram hoovering up dollars from off-roaders and wannabe off-roaders with the Rebel variation of its 1500 pickup.

The tri-lettered half of The General’s truck duo latched onto the off-road life in the previous Sierra with a trim called All Terrain. It’s back and beefed up on the revamped 2019 model but, taking a page from the Cadillac Book of Alphanumerics, it is now called the AT4.

GMC unveiled the 2019 GMC Sierra amid great pomp and circumstance on March 1st. Much of the buzz surrounding the new truck focused on new features like a multi-function tailgate and comprehensive towing suite. One of the new features, CarbonPro, is the industry’s first carbon fiber pickup box. Duncan Aldred, GMC’s Global Vice President, went as far as saying, “In 116 years of making GMC pickup trucks, our industry-first carbon fiber box is the toughest and most durable pickup box we have ever made.”

While we have little reason to question that statement, it gives the impression that this pickup box is made out of supercars and iPhone cases. In reality, it’s chopped up carbon fiber in a nylon plastic resin. After talking to GMC and the supplier that builds the CarbonPro box, we’ve this product does indeed have some important advancements. At the same time, it is also shares some similarities with the pickup boxes found on the Toyota Tacoma and Honda Ridgeline.

On a snowy Thursday in Detroit, GMC unveiled the newest, and arguably most important, product in its portfolio. The 2019 GMC Sierra was designed and engineered to lead the charge to take back control of Truck Mountain. In an attempt to redefine the luxury truck segment, GMC is introducing a truck that’s all-new from the ground up.

The next-generation pickup also boasts a number of segment-exclusive features, including a tailgate that can open in six different positions, and a bed made out of Blue Oval tears.

With the 2019 Chevrolet Silverado having been unveiled at the North American International Auto Show earlier this year, the GMC Sierra is unlikely to give us many surprises in terms of hardware when it shows up in March. But, as it’s also being fully redesigned for 2019, the Sierra won’t look the same as previous incarnations and still has to differentiate itself from its Chevy sibling.

Based upon the shadowy teaser image, now a common practice within the industry, the recipe for telling the two apart will remain largely unchanged. While the new Silverado adopted even smaller headlamps than the outgoing model, the Sierra will persist with fresh versions of the large C-shaped units. Unlike Chevy’s split grille, the GMC is likely to have singular “chrome” reaching beyond the top of the headlights. The Sierra is assured to have unique taillights and wheels as well.

We’ve shown you the spy photos already, but your first glimpse of the real thing is now less than a month away. The wraps come off the next-generation GMC Sierra in Detroit on March 1st, Automotive News has learned, providing us with yet another new truck in a year that, so far, has brought little else.

Both the 2019 Sierra and luxo-barge Sierra Denali will appear in the Motor City next month, complimenting the next-gen Chevrolet Silverado that debuted last month. While the GMC is expected to gain the full complement of powertrain hand-me-downs, its styling will head in a different direction.

General Motors earned kudos from the TTAC crew by announcing a diesel inline-six for its redesigned 2019 Chevrolet Silverado 1500, as well as for efforts to shave hundreds of pounds from the body and adopt a more slab-sided look. The front end met with resistance from this author, however, and still does.

Bold, unconventional, and above all else, tall, the Silverado’s polarizing visage will surely add fuel to arguments between brand loyalists for years to come. But what about the Silverado’s equally revamped sibling, the GMC Sierra?

Here it is. Our money’s on this one winning the beauty contest.