By on September 28, 2018

2019 Nissan Altima

Midway through my drive in the 2019 Nissan Altima, I was ready to pronounce it a bit “meh” – decidedly improved over the previous-generation car, but lacking in verve. That’s been a Nissan hallmark of late – a conservatism has descended upon the brand, taking out of some of the sportier cachet it was once known for.

Instead, we’ve been getting good-looking vehicles that cruise the highway just fine but lack a little bit of charm and character. This, from the brand that once called a large sedan a four-door sports car with a straight face?

My outlook changed a bit after we left lunch behind. Pulling out of the parking lot of one of California’s myriad beaches, I punched it to get up to speed. The acceleration from the 2.0-liter variable-compression turbocharged four-cylinder wasn’t life-changing or anything of the sort – we’re talking about a mid-size sedan, here, remember – but it was enough to make me remember, for the umpteenth time, that power cures a lot of ills.

(Read More…)

By on September 24, 2018

2019 Nissan Altima

It’s the third high-profile midsize sedan launch in a year, and Nissan’s pretty confident that this — THIS — is the one that’s really going to turn the declining segment around. Or so U.S. chairman Denis Le Vot claims. In our first drive review of the all-new 2019 Altima, scheduled for Friday morning, we’ll ponder if this revamped sedan and its revolutionary new engine makes for a worthy challenger to Toyota’s segment-leading Camry and the somewhat lagging Honda Accord.

Meanwhile, north of the border, Nissan Canada is busy preparing its own launch. We’ve discussed some of the similarities and glaring discrepancies between the two vehicle markets before, but for the 2019 Altima, the gap between the U.S. vehicle and Canadian one is vast. Maybe it has something to do with optimism vs. realism. (Read More…)

By on September 19, 2018

2019 Nissan Altima

Just the other day, Steph wrote about Nissan executive Denis Le Vot’s optimism that sedans will rebound from the current doldrums. Only 30 percent of U.S. vehicle sales in August were passenger cars.

Le Vot cited market research suggesting Generation Z loves the body style, as well as interest rate growth that could drive younger buyers towards sedans, as opposed to pricier crossovers.

The Nissan North America chairman mentioned a revamp of Nissan’s “core sedans” by 2020. The first step in that direction involves the venerable Altima, the next generation of which was unveiled in New York earlier this year, adding all-wheel drive, a new available engine, and new tech.

(Read More…)

By on September 17, 2018

Image: Nissan

In the lead-up to the current-generation Toyota Camry’s launch in late summer, 2017, company brass predicted this model would change things. This Camry, in addition to the new-for-2018 Honda Accord and redesigned 2019 Nissan Altima, would arrest the segment’s downward plunge, said Jack Hollis, Toyota’s U.S. VP of marketing. He predicted a sales increase in 2018.

Well, while the Camry is more than likely drawing more buyers from a shrinking pool, the segment has not grown in 2018. The sales surge that followed the 2018 Camry’s release didn’t last, with the model posting declining year-to-date sales starting in July.

It seems there’s a severe lack of optimism in the segment, and with good reason. But Nissan North America chairman Denis Le Vot isn’t having any of it. The decline stops riiiiight now, he predicts. (Read More…)

By on May 23, 2018

Image: Nissan

Desperate times in the passenger car segment call for desperate publicity measures, so Nissan’s trying to make a splash ahead of the release of its next-generation 2019 Altima.

Among the brand’s conventional cars, the Altima’s 2018 sales slide (down 21.7 percent over the first four months of the year) is only topped by that of the larger Maxima (down 25.1 percent). Not altogether surprising, given the market and the older model’s age. However, now that there’s a fairly edgy replacement waiting in the wings, Nissan’s doing what it can to generate buzz ahead of the launch.

Enter the “Altima Edition ONE.” (Read More…)

By on March 28, 2018

2019 Nissan Altima

In a flurry of robots and futuristic music, Nissan introduced the 2019 Altima today at the New York Auto Show. With available all-wheel drive and a variable compression engine, the sixth-gen Altima has a couple of tricks up its sleeve to take on the Accord and Camry.

Writers in different corners of the internet have been, rightly or wrongly, sounding a death knell for the traditional three-box sedan, citing sales declines for most models in the segment. For certain, Altima sales are off by about 100,000 units since its 2014 peak, but over a quarter-million buyers did drive off in a new Altima last year. That is not a number at which to sneeze.

(Read More…)

By on March 8, 2018

Image: Nissan

The early-to-mid 2000s wasn’t an era of great automobile design. Frankly, most automakers should be ashamed of themselves. However, among all of the Tauruses and Malibus and bloated Accords, one midsize, low-priced sedan stood out from its peers: the Nissan Altima of 2002, which propelled the former also-ran from visual dud to eye candy stud.

The Altima’s clean, dignified design made buyers stop and look, propelling sales to new heights. Even a decade-and-a-half later, it’s still a good-looking car that — rust aside — aged well. Unfortunately, rounded, forgettable styling later drained some of the model’s appeal.

As sales of all midsize cars fall, the Altima included, Nissan hopes a radical redesign can slow the descent. (Read More…)

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