By on June 6, 2018

Audi finally revealed its latest entry in the increasingly popular luxury SUV segment: the Q8. Think of it as a more contemporary take on the Q7. The automaker calls it an expressive new design that serves as “the new face of the Q family.” While we’re all for German manufacturers occasionally drawing outside of the lines, we’re not positive it was a good idea in this case.

No shortage of hype preceded the debut, which tricked many into thinking the vehicle behind the curtain would reveal itself as irrefutably gorgeous. Instead, what we received is an interesting looking crossover that’s certain to be (at least somewhat) polarizing, heralded by dozens of teasers — including an internet-based video drama.

Despite my best efforts, I couldn’t bring myself to continue discussing the turd sandwich that was Audi’s promotional miniseries for the Q8. It was only ever going to progress into more and more hateful rants. However, I now fully recommend you watch the series in its entirety, as the ending was dumb enough to prompt a violent laughing fit. (Read More…)

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  • THX1136: An E-type Jag by any other name would look as sweet.
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  • jack4x: @thornmark, Every way except styling and top engine maybe. 3.6 V6 >>>>> 2.0T all day.

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