Seeking Global Domination, Nissan Hunts New Markets for the Leaf

After becoming something close to a joke over the past couple of years, the once-groundbreaking Nissan Leaf enters 2018 with a new skin, larger battery, and enhanced range. Next year brings an optional battery upgrade, finally giving the five-door EV a range capable of challenging Tesla and General Motors.

Now that it has a competitive vehicle positioned as a value pick in a growing segment, Nissan wants everyone to get a chance to buy one, no matter where they live. It may have shied away from sales targets in the U.S., but Nissan’s not dialing back its global ambitions.

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EPA Says the 2018 Nissan Leaf Goes the Extra Mile - Literally

What a difference a mile makes. Or does it? In the case of the 2018 Nissan Leaf, the second-generation model’s newly enlarged driving range might not sway a single buyer or suddenly place the model ahead of a close challenger, but any improvement in an EV’s travel radius is worthy of a celebration at the company’s HQ.

If you haven’t heard the news, the 2018 Leaf’s range now stands at 151 miles, according to the Environmental Protection Agency’s just-released official rating. What was it before? Well, Nissan estimated 150 miles. Hardly shocking, but it’s nonetheless good news as the automaker waits for next year’s arrival of a longer-ranged, more competitive model.

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2018 Nissan Leaf SL First Drive - Powering Back From Obsolescence

The previous-generation all-electric Nissan Leaf (technically “LEAF,” but that acronym sends my MacBook Air into a snit befitting Peter Frampton), with toenail clippings for headlights and a face only a mother could slug, has historically done very well for itself, selling well over 100,000 units in America since its introduction eight long model years ago.

For 2018, the Japanese automaker set out to prove an all-electric car doesn’t have to look like a science experiment. In the past, new models were denoted by the holy trinity of longer, lower, and wider. In the EV sphere, that trio takes the form of longer (range), lower (charge times), and wider (infotainment screens).

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Nissan Leaf Range Upgrade Remains a Mystery of Our Time

A week after the unveiling of the second-generation 2018 Nissan Leaf, we know for sure that value, value, value! is the upgraded model’s strongest selling point.

No longer offering a paltry 107 miles of range, the new Leaf sports a just-good-enough 150 miles of driving distance, or so Nissan believes. Of course, knowing that Chevrolet’s Bolt and Tesla’s Model 3 offer significantly better range, the Leaf’s priced to sell. For $29,990 plus delivery, and minus a $7,500 tax credit, Nissan figures the base S model is enough to tempt cost-conscious EV buyers who don’t want it all.

But there’s a longer-ranged Leaf in the works. For 2019, buyers can opt for a stepped-up 60 kWh battery, but just how far a so-equipped Leaf can drive on a single charge differs depending on the Nissan exec doing the talking.

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2018 Nissan Leaf - The Industry's Oldest Mainstream Electric Car Turns Over a New… Well, You Get the Idea

Back in December of 2010, if anyone can remember that hazy, long-ago time, an oddly shaped five-door rolled out of the minds of Japanese executives and onto U.S. dealer lots. Unlike its fledgling electric forebears, the 2011 Nissan Leaf promised practical gas-free transportation for the whole family, bolstered by a warranty from an established automaker and 73 miles of EPA-approved driving range.

The industry had just taken a big step. However, the Leaf, despite racking up an impressive model-life sales total, soon found itself leapfrogged by competitors with greater range and more conventional styling. By the time 2017 rolled around, the Leaf’s 107-mile range and now-dated body stood in stark contrast to sleeker models delivering 200 miles of driving from every turn at the plug.

Nissan wants to change that. For 2018, the second-generation Leaf arrives with greater — but not class-leading — range, a new body (with a familiar profile), and a lower entry price. The automaker clearly feels there’s thrifty EV buyers capable of saying “no” to the Tesla Model 3 and Chevrolet Bolt.

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Nissan Tries to Make the Brake Pedal Obsolete in Next-gen Leaf

What’s an e-Pedal? No, it’s not some dorky electric bicycle built by Ford, though that scenario doesn’t sound far fetched.

As the steady decline of manual transmission availability brings the three-pedal lifestyle ever-closer to oblivion, the e-Pedal is Nissan’s way of sending the two-pedal setup a step closer to obsolescence. Will cars in the heady, electrically powered future contain just one pedal? Maybe. Maybe not. But starting late this year, one Nissan model will allow drivers the choice of accelerating and braking with just one pedal.

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Nissan's Next-gen Leaf Will Kind of, Sort of, Drive Itself

After hemming and hawing for what seemed like forever, Nissan will bring American electric vehicle enthusiasts a long-overdue new Leaf later this year. Say goodbye to that old, swoopy body and 107-mile range (at best), and give a cheerful hello to a not-yet-revealed body, undisclosed driving range, and these headlights.

Okay, so there’s not a whole lot known about the next Leaf except that it won’t be an ancient thing that appeared at the dawn of the electric car resurrection. You might be able to drive to a nearby city and back. However, we now know that trip doesn’t have to be as hands-on as it once was.

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Nissan Embarks on a Demon-esque Teaser Campaign for New Leaf

It won’t come with a minimum of 808 horsepower, nor will there be a crate to turn it into a dragster. However, Fiat Chrysler Automobiles raised the bar on how to intrigue fans (and annoy journalists) with its weekly pre-reveal teasers for the Dodge Challenger Demon, and who is Nissan to ignore FCA’s success?

The Japanese automaker has embarked on a summertime teaser campaign leading up to the unveiling of the next-generation Leaf “later this year.” Back in March, Nissan tweeted that the new Leaf would appear at a global launch event in September before going on sale before the end of the year.

So, what lies in store for the long-in-the-tooth electric’s replacement?

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  • George How Could the old car have any connection with the new car as performance and wheel size?
  • ToolGuy Spouse drives 3 miles one-way to work 5 days a week. Would love to have a cheap (used) little zippy EV, but also takes the occasional 200 mile one-way trip. 30 miles a week doesn't burn a lot of fuel, so the math doesn't work. ICE for now, and the 'new' (used) ICE gets worse fuel economy than the vehicle it will replace (oh no!). [It will also go on some longer trips and should be a good long-distance cruiser.] Several years from now there will (should) be many (used) EVs which will crush the short-commute-plus-medium-road-trip role (at the right acquisition cost). Spouse can be done with gasoline, I can be done with head gaskets, and why would I possibly consider hybrid or PHEV at that point.
  • FreedMike The test of a good design is whether it still looks good years down the line. And Sacco's stuff - particularly the W124 - still looks clean, elegant, and stylish, like a well tailored business suit.
  • Jeff Corey thank you for another great article and a great tribute to Bruno Sacco.
  • 1995 SC They cost more while not doing anything ICE can't already do