Twenty years ago, Lexus created a new segment: the luxury crossover. That 1998 RX 300 was a revelation — buyers with means who wanted something with a higher seating position were previously relegated to traditional, truck-based SUVs. Those old-school machines generally had poor on-road behavior due to their trucky roots.
Not the RX. In eight short years, Lexus had ascended from nothing to the pinnacle of plush. The division eyed customers buying high-trim Ford Explorers and never exploring, and from this the RX was born. Two decades on, the RX still leads the segment it created.
With the Lexus RX 350L — the “L” means long, I assume — that class-dominating RX should be able to coddle a driver and up to six passengers in quiet, leather-wrapped style. Will this three-row, extended-line extension stretch the customer base?
The Lexus RX is, by a massive margin, America’s top-selling luxury utility vehicle.
Through the first five months of 2017, Lexus had already sold 38,329 copies of the RX350 and RX450h in the United States. Most competing luxury crossovers won’t produce that many sales in all of 2017.
But Lexus wants more, and with car sales plunging — Lexus car sales are down 29 percent so far this year — there’s no better means of adding volume than by expanding the utility vehicle division. Lexus has already introduced the NX to sit below the RX, and it’s a verifiable hit. But the GX and LX at the top of the Lexus SUV/CUV heap add only incremental volume.
Thus, Lexus is readying a three-row version of the Lexus RX, a natural fit given the RX’s connections to the three-row Toyota Highlander. This much we knew.
Now, based on reports from Japan’s Mag-X, we also know the seven-seat Lexus RX will debut at the Tokyo in late October 2017.