As Midsize Sales Slide, Hyundai Throws the 2018 Sonata Hybrid Into the Price Chopper

Really, what else could Hyundai do? Hybrids aren’t the sole domain of traditional sedans anymore, let alone cars in general, and with green competition on the rise, something needed to be done to sweeten the pot.

The 2018 Sonata Hybrid, arriving roughly a half year after the mid-2017 debut of the refreshed 2018 gas-only model, offers buyers an extra 2 mpg on the highway, but that isn’t enough to fend off competition from the likes of Toyota and Honda (among others). As sales of almost all midsize sedans roll downhill, it’s growing harder and harder to justify a large price premium for green technology. Sonata volume declined 27.7 percent in the U.S. over the first quarter of 2018.

Interested in the new Sonata Hybrid? Put some cash back in your wallet, and try not to think about the Honda Accord Hybrid.

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  • Jalop1991 is this anything like a cheap high end German car?
  • HotRod Not me personally, but yes - lower prices will dramatically increase the EV's appeal.
  • Slavuta "the price isn’t terrible by current EV standards, starting at $47,200"Not terrible for a new Toyota model. But for a Vietnamese no-name, this is terrible.
  • Slavuta This is catch22 for me. I would take RAV4 for the powertrain alone. And I wouldn't take it for the same thing. Engines have history of issues and transmission shifts like glass. So, the advantage over hard-working 1.5 is lost.My answer is simple - CX5. This is Japan built, excellent car which has only one shortage - the trunk space.
  • Slavuta "Toyota engineers have told us that they intentionally build their powertrains with longevity in mind"Engine is exactly the area where Toyota 4cyl engines had big issues even recently. There was no longevity of any kind. They didn't break, they just consumed so much oil that it was like fueling gasoline and feeding oil every time