#2018FordF-150

Think of the Ford F-150 pickup and one’s mind immediately turns to an excellent pair of EcoBoost V6 engines with 2.7 and 3.5 liters of displacement. And why wouldn’t you? Together, Ford’s twin-turbocharged V6 twins make up three-quarters of the model’s engine share. These beauties are the last word in full-size pickup torque, though the 2.7-liter is a wanderer that finds deserving homes in such models as the Ford Edge, Lincoln MKX, and Ford Fusion Sport.

For 2018, both EcoBoost engines see some refinements, but buyers of F-150 XL and XLT pickups won’t see either if they leave those option boxes unchecked. In a bid to increase fuel efficiency across the lineup, 2018 sees the introduction of a naturally aspirated 3.3-liter V6 in low-rung trims, replacing the previous 3.5-liter unit.

There’s no shortage of technology at work with the new 3.3, but it can’t match the fuel economy of the closest available engine upgrade.

As Ford prepares to launch the refreshed 2018 F-150 with a thoroughly updated engine lineup, Blue Oval product planners expect 2017’s engine selection to continue. That means the 5.0-liter V8, while mildly upgraded for 2018, will be found under the hood of only one in four 2018 F-150s.

The transition has been a rapid one. Twin-turbocharged EcoBoost V6s were surprisingly effective when, in early 2011, 35 percent of F-150 buyers made the leap from conventional naturally aspirated powerplants. Three years later, when Ford was planning to expand the F-150’s EcoBoost lineup with a less costly 2.7-liter variant, Ford expected 56 percent of F-150 buyers to choose one of the turbocharged units.

Heading into 2018, Ford’s truck marketing manager Todd Eckert tells Automotive News that the 2.7-liter EcoBoost will be the most popular F-150 engine followed by the 3.5-liter EcoBoost. Together, they’ll claim 65 percent of all F-150 sales, leaving 10 percent for the new entry-level 3.3-liter, and roughly 25 percent for the five-point-oh.

So how many V8 engines is that?

As promised, Ford is updating the engine lineup in the company’s best-selling F-150 for the 2018 model year, providing improved fuel economy and maximum towing capacity across the board.

While it’s always a good idea to hold out a bit of skepticism until review time, Ford previously low-balled its economy estimates for the F-Series — as such, we’re working with some previously existing good faith.

News has been trickling out regarding Ford’s upcoming styling tweaks, advanced safety tech, and a powerful new diesel engine for the 2018 model. We also knew the F-150’s gas engines would be getting upgraded specs and, while some alterations are minor, there are a few big numbers worth disclosing.

And they have little to do with the 5.0-liter V8.

Being on top doesn’t mean a company can take its customer base for granted. Not satisfied with basking in the goodwill generated by the F-150’s best-selling status, Ford Motor Company has unveiled a refreshed 2018 model and a host of new hardware upgrades.

While the upcoming F-150 sports an evolutionary facelift, it’s what’s under the hood that stands to tempt a new range of buyers.