What does an automaker do after the company’s three-year-old midsize sedan — the only midsize sedan with standard all-wheel drive — is slightly upgraded for 2018?

It initiates a new marketing campaign. And what must that marketing campaign entail when the car is chronically unpopular and suffering from sharp sales declines in a shrinking category? It must utilize a catchy, attention-grabbing slogan.

Thus, for 2018, Subaru gives us the rebirth of a tagline: sport utility sedan.

Only this time, unlike 1998, the Legacy SUS isn’t lifted, it doesn’t wear two-tone cladding, its tires’ lettering won’t be emboldened by white font. The 2018 Subaru Legacy Sport Utility Sedan is just a Legacy. (Read More…)

Subaru has refreshed its Legacy for 2018 and the updated sedan will make its debut at the 2017 Chicago Auto Show.

It’s tough to spot all the 2018 Subaru Legacy’s updates, but the Japanese automaker assures us they exist. Subaru has revised the Legacy’s sheetmetal, front and rear, for a sportier appearance, while upgrading the interior with more premium materials. Subaru’s engineers have also focused on making the Legacy’s ride smoother and quieter.

(Read More…)