It’s always risky naming a car or ship after a denizen of the dark underworld. You could run afoul of Christian groups, as Chrysler did in the early 1970s with its original Dodge Demon (later renamed Dart Sport), or possibly meet a much grimmer fate, as explorer Sir John Franklin did with his two ships, the HMS Erebus and HMS Terror.
On a happier note, the Dodge division saw mostly positive PR from its decision to turn its already potent 707-horsepower Challenger SRT Hellcat up to “11.” The 2018 Demon and its associated Demon Crate drag kit became instant collector items. And why not? The Demon was a full-size two-door sedan making 808 hp (on premium gas) that you could order with a single seat.
Despite repeated promises that the model would be a one-time-only thing, however, rumors exist about a 2019 run. (Read More…)
Recent Comments