#2017HondaRidgeline

Imagine a world full of hefty, four-seat, eight-cylinder muscle cars. Then, appearing out of thin air, the Mazda MX-5 Miata arrives. You can draw parallels. The end goals are similar. But these are strikingly different machines.

Or consider a world in which buyers in search of family friendly SUVs are limited to Chevrolet Suburbans and Ford Expedition ELs. But after decades of dominance, in walks a totally different kind of answer: the Toyota Highlander Hybrid.

Like the first-generation Honda Ridgeline that bowed more than a decade ago, the all-new second-generation Ridgeline is a pickup truck. There’s a cab and a bed. It can tow and it can haul.

Yet the 2017 Honda Ridgeline is dramatically different from other pickup trucks, and not only in terms of construction. For better or worse, Honda’s truck is a whole ‘nuther kettle of fish. As a result, comparisons with other pickup trucks are, if not unfair, rendered largely invalid.

American Honda reported 2,472 sales of its all-new, second-generation Ridgeline pickup in June 2016, the truck’s first month of rather limited availability.

June was the Ridgeline’s first four-digit sales month since August 2014, the Ridgeline’s first month above the 2,000-unit mark since October 2008, and the best Ridgeline sales month since August 2008.

In fact, if American Honda simply maintained the June 2016 sales pace for the rest of the year, total 2016 calendar year Ridgeline sales would essentially match 2013’s total for an eight-year high in U.S. Ridgeline sales.

Indeed, on an annualized rate, based simply on the Ridgeline’s first month back from a long hiatus, Honda is already selling more Ridgelines than at any point since 2008.

Honda is playing the long game when it comes to its cute little pickup truck. After selling the original, first-generation Ridgeline for an almost-unheard-of nine years (for perspective, the ninth-generation Civic lasted an incredibly short five years, including a mid-cycle emergency refresh), the second coming of the unibody, light-duty hauler is here.

And guess what? It’s absolutely phenomenal — but there’s a massive catch.