2017 Chevrolet Colorado ZR2 - Mudder's Pride

Fans of trim packages from the ‘90s take note: Chevy is reintroducing its ZR2 package, this time for their mid-sized Colorado pickup.

Chevrolet revealed a Colorado ZR2 concept two years ago at the L.A. Auto Show and the rumour mill has been awash with recent reports of a reprise. Now, Chevy has officially announced its butch off-road variant … this time with a diesel.

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Docs Show Chevrolet Colorado ZR2 Coming, But What's a 'Colorado Bison'?

General Motors has a hit on its hands with the Chevrolet Colorado and GMC Canyon midsize pickups, but the Renaissance Center braintrust seems to feel the automaker’s growing slice of the segment’s rising market share should grow faster, and sooner.

According to uncovered documents, GM appears ready to diversify its midsize pickup offerings for those who feel a full-size pickup is just too much, but still want piles of choice.

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  • MaintenanceCosts There's no mystery anymore about how the Japanese took over the prestige spot in the US mass market (especially on the west coast) when you realize that this thing was up against the likes of the Fairmont, Citation, and Volaré. A massacre.
  • MaintenanceCosts Chevy used to sell almost this exact color on the Sonic, Bolt, and Camaro, as "Shock." And I have a story about that.I bought my Bolt in 2019. Unsurprisingly the best deal came from the highest-volume Bolt dealer in my very EV-friendly area. They had huge inventory; I bought right when Chevy started offering major incentives, and the car had been priced too high to sell well until that point.Half the inventory had a nice mix of trims and colors, and I was able to find the exact dark-gray-on-white Premier I wanted. But the real mystery was the other half of the inventory. It was something like 40 cars, all Shock on black, split between LT and Premier. You could get an additional $2000 or so off the already low selling price if you bought one of them. (Neither my wife nor I thought the deal worth it.) The cars were real and in the flesh; a couple were out front, but behind the showroom, there was an entire row of them.When I took delivery, I asked the salesman how on earth they had ended up with so many. He told me in a low voice that a previous sales manager had screwed up order forms for a huge batch of cars that were supposed to be white, and that no one noticed until a couple transporters loaded with chartreuse Bolts actually showed up at the dealer. Long story short, there was no way to change the order. They eventually sold all the cars and you still see them more often than you'd expect in the area.
  • EAM3 Learned to drive in my parents' 1981 Maxima. Lovely car that seemed to do everything right. I can still hear the "Please turn off the lights" voice in my head since everyone wanted a demo of the newfangled talking car. A friend of the family had a manual transmission one and that thing was fun!
  • FreedMike That wagon is yummy.
  • Syke Thanks, somehow I missed that.