By on August 2, 2016

2017 Nissan Armada at Nissan Adventure Drive in Carmel, California, Image: © 2016 Josh Burns/Off-road.com

Wherever roads fade to tracks, bridges give way to fords, and addresses become coordinates, an intense internecine war is under way. Since the Land Cruiser and Patrol were born in 1951, Nissan and Toyota have battled over which automaker produces the best large, go-anywhere, do-anything SUV. It’s a competition that has spawned battle wagons of ever increasing size, off-road capability, passenger comfort, and refinement.

Unfortunately, American consumers have been sidelined.

Sure, Toyota will sell you a Land Cruiser, but the average Toyota store sells fewer than three Land Cruisers a year. It’s the Tundra-derived Sequoia that leads Toyota’s full-size SUV campaign in North America. Likewise, Nissan began offering the Titan-based Armada in 2004. Although the Nissan has consistently outsold its Indiana-built rival, it has long been a battle for third and fourth place.

Nissan is now taking aim at loftier objectives.

(Read More…)

Recent Comments

  • thegamper: Looks really good. Sufficiently different to announce its electrified powertrain which seems to be what...
  • PrincipalDan: Do you know the Lyriq? Nah but if you hum the tune I can fake it.
  • Lie2me: I actually like the way it looks, but whether anyone will want one, we’ll see
  • N8iveVA: New e-tron starts at $67k. Model X starts at $80k, Model X performance model is $100k. yikes
  • EBFlex: TTAC is probably right. The Mustang isn’t profitable yet they still make that. Or maybe only at Ford they can...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber