#2016ToyotaPrius

The overwhelming majority of mileage I accumulated in manufacturer-supplied test cars in May was spent in direct hybrid rivals from Ford and Toyota.

The 2016 Ford C-Max SE, Ford’s base model, visited for one week. Then following a stretch in the 2016 Volkswagen Golf R, a base version of Toyota’s new, fourth-generation Prius was dropped off for an extended stretch.

I’ll take the C-Max, thanks.

Scratch that. I’ll take the Golf R.

But if left to choose between the dedicated hybrids from Ford and Toyota, the C-Max is the one I’d have. So why do car buyers plug their ears when they hear such a recommendation?

Toyota announced Wednesday it would lower its global sales goal for the 2016 Prius in light of low fuel prices curbing sales of fuel-efficent vehicles.

According to Reuters, Toyota’s new target is to move an annual average of 300,000 to 350,000 Prii out of the lot around the world, compared to the 300,000 to 400,000 annual sales average sought for the outgoing model. A company representative said a decline in global sales of the hybrid since 2013 was one of the reasons behind Toyota’s decision.

Seemingly overnight, the Toyota Prius became a victim of its own success. A frumpy, frugal automotive fringe player was suddenly a Hollywood starlet and a Conservative America villain, all at the same time.

Toyota got the message but ignored all the criticism. It didn’t matter that the seats were quasi-uncomfortable, the dash was the color of unroasted tofurkey (which I love, by the way) or that the Prius looked like a space egg on low-rolling resistance tires. An automotive icon needs less attention than a vehicle, apparently.

The last Prius came in 2009, which was timed worse than a teenage pregnancy. The world was looking at cheap gas and salivating at expensive trucks with equal amounts of cash burning through its pockets. The Prius kept pace with eco, budget buyers, but couldn’t sustain the car’s meteoric rise from the previous generation. The follow-up is the worst part.