#2016Chrysler200Limited
FCA Discovers It's Very Difficult to Give Away the Chrysler 200
The 200 is certainly approaching death’s door more rapidly than first anticipated.
First, there was a temporary plant shutdown as a reaction to an inventory glut. Then, in response to the market’s clarification that, yes, the 200 has truly fallen out of favour, Fiat Chrysler Automobiles instituted layoffs at the Sterling Heights factory where the 200 is built. News that the current Chrysler 200 and Dodge Dart would not be followed up by FCA-developed successors was made all the more real when FCA boss Sergio Marchionne said 200 production may be suspended by the end of this year.
From a corporate standpoint, there’s no doubt that FCA’s compact and midsize U.S. market passenger cars are not long for this world. Marchionne even kicked the 200 while it was down by publicly declaring its faults, design errors which play a part in Consumer Reports’ anti-recommendation.
But dealers still have tens of thousands of Chrysler 200s to sell.
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