By on February 4, 2016

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Like cockroaches scattering in the light, Americans are fleeing sedans for the upright comfort and wagon-like space of crossovers.

The full-size sedan segment has recently been hit hard, Maxima included. Since 2012, the auto market has expanded 20 percent, while full-size sedan sales have contracted 14 percent. Based on an aging design and the entrance of Korean rivals, the Maxima’s 12-percent market share in 2012 dwindled to eight percent in 2015.

There is a fair chance no more than six people will read this review, and five of those readers will be future doctoral students deconstructing the final days of the sedan. Does that mean no matter how good the Maxima is — or could be — it’s doomed to fail?

(Read More…)

By on June 19, 2015

Maxima 8.15.15 AM

Nissan USA’s Maxima sales figures are about to look very good. Oh, not in comparison with, for instance, Nissan’s own Altima, one of America’s best-selling cars, but rather, in comparison with recent Nissan Maxima sales figures.

New, eighth-generation Maximas are beginning to arrive at dealers. These cars, as you might expect, replace the seventh-generation Maxima, a car that was launched back in 2008, just at the onset of a recession.

The aged Maxima, therefore, has appeared particularly unwell of late. With poor demand and few available Maximas to speak of, May 2015 volume was cut in half in the United States, year-over-year. (Read More…)

By on April 2, 2015

2016 Nissan Maxima

Months after making its debut during a Super Bowl ad, Nissan is showing us the rest of the 2016 Maxima.

(Read More…)

By on February 3, 2015

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A return of the 4DSC?

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By on February 2, 2015

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Hit the jump to watch the full 90 second ad. It’s worth it.

(Read More…)

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