The Return of the Running Board

Gordon Buehrig’s design of the Cord 810/812 was revolutionary for its day. One innovation was that it lacked running boards, something automobiles had featured almost since the dawn of the motoring age. I’m guessing that the origin of running boards has to do with the fact that in the early days car bodies were typically mounted right on top exposed frame rails, putting the body up high, and the running boards were used as step to get up into the interior. From a design standpoint, they also visually connected the front and rear fenders, creating one flowing line. What was stylish in 1913, though, wasn’t necessarily au courant in the mid 1930s. Also automotive design started getting more formally established in the 1930s, with GM and Ford both having in-house design staffs by the end of that decade. Based on the then young science of aerodynamics and the related streamlined aesthetic, new shapes started appearing on cars.

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  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.
  • ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.