2015 BMW 640i Convertible Rental Review

Who has two thumbs and loves the ’79 Eldorado? This guy. I’ve spent more time writing about it than I’ve spent writing about Ferraris, Lamborghinis, and Maseratis … combined. What made the ’79 Eldorado great? Everything. It was styled with a crispness and strength of purpose never again seen on a Cadillac. It had a solid drivetrain as standard, although the optional engines and the later HT4100 tended to misbehave. The packaging was superb inside and out: trim yet spacious, small enough to be hassle-free in a parking lot but big enough to be recognizably Cadillac.

Most importantly, it was the last great coupe from a company that had a reputation for building brilliant luxury two-doors. (The CTS-V Coupe had pace but possessed neither space nor grace.) As a statement of personal wealth, taste, and maturity, no automobile truly satisfies like a full-sized luxury coo-pay. The man behind the wheel of an S-Class sedan or Cadillac XTS always risks being mistaken for a chauffeur, while the driver of a luxury SUV always risks being correctly identified as an imbecile. No, in order to convey the correct image to everyone from valets to unattached society ladies, it’s critical to drive a coupe.

Which leads me to this BMW 640i Convertible, rented by me this past weekend for the purpose of escaping Winter Catastrophe Jonas and relaxing in central Florida … but why am I talking about Eldorados in a review of what is intended to be a German sports coupe? And am I likely to quote Marcus Aurelius after the jump, seemingly to no purpose? You probably know the answer to both of these questions, dear reader.

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  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.