By on December 12, 2013

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Gordon Buehrig’s design of the Cord 810/812 was revolutionary for its day. One innovation was that it lacked running boards, something automobiles had featured almost since the dawn of the motoring age. I’m guessing that the origin of running boards has to do with the fact that in the early days car bodies were typically mounted right on top exposed frame rails, putting the body up high, and the running boards were used as step to get up into the interior. From a design standpoint, they also visually connected the front and rear fenders, creating one flowing line. What was stylish in 1913, though, wasn’t necessarily au courant in the mid 1930s. Also automotive design started getting more formally established in the 1930s, with GM and Ford both having in-house design staffs by the end of that decade. Based on the then young science of aerodynamics and the related streamlined aesthetic, new shapes started appearing on cars. (Read More…)

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