Tag: 2015 laas

By on November 25, 2015

2017 Infiniti QX30 Reveal Los Angeles-5

* Assuming a “cut” is a unit of measurement equaling 3/4 of an inch.

The night before the opening of the 2015 Los Angeles Auto Show, Infiniti invited media to check out its new crossover darling: the 2017 QX30.

Calling it a crossover might be a stretch as the new model is but a mere 0.75-inches taller than the Q30 (which is 0.75-inches taller than the Q30 S) on which it’s based. Same with calling it an Infiniti, as anyone who’s spent time in a Mercedes-Benz GLA will attest. Daimler touches are everywhere.

“But,” said Roland Krüger, president of Nissan’s luxury marque, “once you drive it, you’ll immediately know it’s an Infiniti.”

What Krüger means by that is very much open to interpretation. However, differentiating the newest compact crossover from that of its frenemy is paramount to making it successful.

(Read More…)

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